Research On The Development Strategy Of Changchun Branch Of CITIC Bank Co.,Ltd.

The national financial work conference has set the tone for the financial development in the next five years,and has made clear three tasks: serving the real economy,preventing and controlling financial risks,and deepening financial reform.On the whole,the development prospect of commercial banks is very bright,and the challenges are also very severe.From the perspective of domestic situation,China's economic structure is speeding up adjustment,economic growth is changing from high speed to high-quality development,and China's financial industry is changing to a more market-oriented and balanced growth.From the perspective of one belt,one road to Jilin's development and the policy of the new development of the province have provided a great opportunity for our province to promote the new round of revitalization and implementation of the strategy of "one belt and one road" and "Chang Ji Tu development and opening up pilot zone".As a provincial branch of China CITIC Bank Co.,Ltd.in Jilin Province,based on providing financial services in Jilin Province,China CITIC Bank Chang Chun Branch has been established for ten years.It has 15 same city branches in Changchun and one secondary branch(Jilin Branch),with nearly 500 employees.It has provided high-quality financial products for more than 5000 corporate customers and 600000 retail customers in Jilin Province And services.In the face of such a complex economic situation,China CITIC Bank Chang Chun Branch must make clear its strategic positioning and determine its development direction to ensure the sustainable development of the branch.Firstly,this paper discusses the background of the research and the research methods mentioned in this paper,which lays the foundation for the decision of the development strategy of China CITIC Bank Chang Chun Branch.At the same time,it clarifies the environment and the particularity of the development of China CITIC Bank Chang Chun Branch,and analyzes the significance of the development strategy adopted by China CITIC Bank Chang Chun Branch.Secondly,it introduces the current situation of the development of China CITIC Bank Chang Chun Branch,and finds out the problems in its development process.Thirdly,it analyzes the development environment of Changchun Branch of China CITIC Bank,including external environment and internal environment,and uses SWOT analysis tools in this paper.Through the SWOT analysis tool,this paper analyzes the advantages and disadvantages of China CITIC Bank Chang Chun Branch in the development process,and elaborates the opportunities and challenges it faces,and draws the conclusion that China CITIC Bank Chang Chun Branch should give full play to its advantages and seize the opportunities,grasp the development opportunities of Jilin Province,and actively seize the market share by using the brand influence and international business advantages.Through the space matrix analysis,the strategic position and action of the enterprise are clarified,and the strategic direction of aggressive development suitable for Changchun Branch of China CITIC Bank is selected.Then,the second take-off vision of China CITIC Bank Chang Chun Branch is formulated,and the strategic objectives are decomposed.Finally,on the basis of making a reasonable development strategy,the paper puts forward the guarantee measures in the process of strategy implementation from the aspects of cultural concept,resource allocation,comprehensive service,scientific and technological support.Through the research on the development strategy of Changchun Branch of China CITIC Bank Co.,Ltd.,the medium and long-term development strategy of the enterprisewill be formulated under the macro-economic situation and the financial industry competition situation,and efforts will be made to build the "best comprehensive financial service enterprise" in Jilin Province,so as to improve the good brand image and market position of China CITIC Bank in Jilin forest land area.