Studies On Developing Strategy Of Siyang's Building Materials Industry In The Period Of The Eleventh "Five-year"

The building materials industry is the predominant industry of the Siyang County. But the building materials industry will encounter more intense competition with the coming of the whole world economic integration. In the next five years, the Siyang's building materials industry will face the competition coming from both the domestic and the foreign inevitably. The building materials enterprises will certainly to be bigger and stronger, So deeping the industrial structure adjustment and completing the industry developmental strategy will be the urgent matter which the Siyang's building materials industry will face.This paper was based on the Siyang's building materials industry present situation.It applied the theory of strategic management and industrial economics and so on, and used many analytical methods. First, in order to get the information about the Siyang County's building materials industry, the author investigated the Siyang County's building materials industry on the spot and searched many data. Second, the author discovered the strengths and weaknesses of the Siyang County's building materials industry through analyzing the internal environment. At the same time, the author finded out the opportunities and threats that the Siyang County's building materials industry have to faced through analyzing the external environment.Third, the author made the development strategy of the Siyang Country's building materials industry during the eleventh"five-year"by using the SWOT analytic methodd,the model of IFE,EFE and QSPM. And predicted the development target of the Siyang County's building materials industry by using the gray systematic theory model (model of GM (1, 1)). Fourthly, in order to achieve the strategic target, the author made out the corresponding countermeasure research.This paper is an important part of the"Eleventh Five year planning of the Siyang County's national economy and social development". Its intention is offering reference for the governor decision-making. This paper has already passed the Siyang county government's appraisal, and has obtained the high praise. It also has certain reference meanings to the development of the building materials industry in other areas.