Research On Marketing Strategy Of Guangzhou Zhiyi Enterprise Management Co.,Ltd

With the development and transformation of our economy,the demand for high-end management talents in various types of enterprises in China is increasing.However,most of the talents cultivated from ordinary colleges and universities are mainly based on theoretical knowledge and lack of practical ability.After entering the enterprise,there is a long period of incompatibility,which has great resistance to personal career.It is also a big loss to the enterprise.From college graduates to high-end management talents,there is obviously a long way to go.Under normal circumstances,this road is completed through self-learning and enterprise training,which provides a large space for development and development opportunities for the education and training industry.China's management training industry has also grown rapidly in the past 20 years.However,China's management training industry has a variety of problems due to the lack of previous industry norms.From the customer's point of view,many customers have received consulting training but the effect is generally or not good,solved the basic problems and no follow-up products to do more in-depth service.From the analysis of management training providers,the most important problem is that the market positioning is not well planned,and they do not combine their own characteristics and advantages.Finally,they have not developed a competitive strategy to adapt to the market.How various management training institutions choose and implement appropriate strategic positioning according to customer needs will be related to the survival and healthy development of the industry.Solving this problem can not only solve the problems faced by enterprises,but also enable the training industry to continue to develop healthily.This article begins by stating that management training is closely related to its development history.Then it analyzes the internal and external environment of the training industry in detail,and then analyzes the current status of the company.Finally,it combines the marketing strategy formulation theory and SWOT theory and the niche theory to formulate the marketing strategy of the company.Due to the fact that the domestic management training industry is in the development stage and lacks objective relevant market data,the author only uses the experience and management knowledge of the management training industry for many years,combined with the development status and challenges of the company.First analyze the market environment of the training industry,and then use Potter's five-force model to analyze the potential entrants in the training industry,the bargaining power of customers,industry competition environment,the bargaining power of suppliers,and alternatives appearing on the market;The niche marketing strategy,the Boli five-force model,the SWOT matrix analysis and other modern marketing theories analyze the internal and external environment of the company,thus providing a reasonable theoretical basis for the market positioning and strategic adjustment of a company.Then use the SWOT analysis method and the QSPM matrix to segment the market,select the target market,and then position the market strategy.Finally,use 4PS marketing theory and other modern marketing theories,from product strategy,price strategy,promotion strategy,and distribution strategy.Through the formulation of marketing strategies,we will improve the comprehensive management capabilities of enterprise managers,standardize the management system of enterprises,and escort the strategic landing of a company.This paper adopts a combination of theory and practice to lay a solid foundation for the long-term development of a company,and at the same time provide a certain reference for the survival and development of similar small training institutions in China.