EVERT Group Competition Strategy Research

China has been a big exporter of outdoor furniture manufacturing,outdoor furniture products belong to consumables,Europe and the United States and other developed countries family outdoor furniture update frequency is generally 1-2 years,the market space is very broad.According to statistics,the market size of outdoor furniture alone reached 29.2 billion us dollars in 2015,and it is estimated that the market size of outdoor furniture will reach 36.7 billion us dollars in 2020.During the 13 th five-year plan period,the market capacity of China’s outdoor furniture industry has maintained an average annual growth rate of 20%,and will reach 63.4 billion yuan in 2020.In this context,as an outdoor furniture enterprise,how to formulate a suitable competitive strategy and grasp the market opportunities has become an important issue facing the group.Therefore,this paper systematically studies the competitive strategy of outdoor furniture enterprise EVERT group,and expects to provide reference for the development of outdoor furniture manufacturing enterprises in China.This paper takes "find out the problem,analyze the problem,solve the problem" as the logical line,takes EVERT group as the research object,analyzes and evaluates its competitive strategy.First of all,this paper briefly describes the historical evolution of the enterprise,analyzes the existing resources and comprehensive strength of the research object from the perspectives of customer,human resources and finance,and interprets the current market competition environment of the research object from the perspective of macro environment and industry environment in the form of SWOT law.At the same time,based on the internal and external environment of the research object,the advantages,disadvantages,opportunities and threats of the research object are analyzed,and the competitive strategic objectives of the research object are determined accordingly,and the current cost leadership strategy is interpreted in combination with the objectives.Finally,this paper puts forward feasible safeguard measures to implement competitive strategy from three aspects: increasing core customer guarantee,strengthening product quality test guarantee,and controlling factory cost guarantee.Based on the above research,this article preliminary conclusion finally,namely EVERT group should be on the basis of implementing cost leadership competitive strategy,the implementation of management integration scheme,the financial cost control plan,outsourcing non-core products,control the cost of full penetration to the business in all kinds of measures,carry out outsourcing non-core products processing plan,cost control and enterprise management.By studying the competitive strategy of the research object and combining with the enterprise development plan,this paper determines the specific objectives and safeguard measures of the competitive strategy,so as to find a feasible direction for the rational development of the enterprise,and provide reference for the study of the competitive strategy of the industry while studying the core competitive strategy of EVERT group.