Research On Competitive Strategy Of New Era Furniture Company

This study by New era furniture company as a case,combining the relevant theories of strategic management,the methods of case analysis,concrete analysis of the case company competitive strategy related issues.Research by using PEST analysis,porter five model and SWOT analysis of New era company competitive strategy such as the external environment analysis,found that the current development of New era company is facing a good political,economic,socoal,environmental,and has strong bargaining power and low substitution threat favorable facyors;At the same time,there is also a lot of questions.In comprehensive New era company based on the analysis of internal and external environment of compeyiyive strategy,combined with specific factors such as the company's long-term vision,strategic objectives,competitive strategy and SWOT analysis matrix,this study proposed the company's competitive strategy,At the same time,also from product differentiation,management of channel differentiation,differentiation and brand promotion differentiation four aspects has carried on the detailed in this paper.Finally,in order to ensure that New era company differentiation competitive strategy implemented,the final of this study of this and the relevant guarantee measures are put forward.