Research On ZhongGuanCun's Promotion To The Development Of Technological SMEs With The "ZhiRongBao" Product

The arrival of knowledge economy promotes the knowledge intensive trade's development and high-tech products and services are becoming the key factors to promote economic growth.Under this background,a large number of technological SMEs which take technological level and innovation ability as the survival basis have emerged.It is essential to promote the high-speed and high-quality development of technological SMEs,but financing problem has always been a key factor restricting the development of technological SMEs.Due to the limited scale of technological SMEs and the lack of real estate guarantee,traditional mortgage cannot effectively solve the financing difficulties of them.So it is imperative to explore a more targeted and operational financing model.The intellectual property pledge financing can solve the financing dilemma of science and technology enterprises with the characteristics of “light assets,lacking of guarantee”.And it is beneficial for enterprises to obtain financial support for stimulating research and development.In addition,it can also expand the bank's loan business mode and increase the scale of loan business,thereby promoting better socio-economic development.Since the first batch of IP pledge financing pilot projects was announced in 2006,China's IP pledge financing has embarked on a rapid development path.In The National Intellectual Property Protection and Application Plan during the 13 th five-year issued by the State Council,it points out that we should speed up the improvement of service mechanism about “Intellectual property+Finance” and promote the pilot work of setting up risk compensation pool.In August 2019,the State Intellectual Property Office and other three departments jointly promulgated The Notice on Strengthening the IP Pledge Financing,which requires banks and insurance institutions to increase their support for the utilization of intellectual property and expand the IP pledge financing scale.On the basis of literatures at home and abroad,this paper analyzes the development of intellectual property pledge financing business in recent years by the relevant data.Then the paper discusses the problems that still exist in the process of IP pledge financing to help the development of technological SMEs.In the end,the paper based on the comprehensive analysis of the typical product “ZhiRongBao” puts forward some measures and suggestions to promote and perfect the IP pledge financing.There are five parts in this paper:The first part is the introduction,which mainly describes the research background and significance of this paper.And then it summarizes the research status and briefly introduces the research content,methods and innovation.The second part introduces the related concepts and basic theories of this paper,which paves the way for the follow-up research.The third part is the analysis of the development and problems of intellectual property pledge financing.It explains the development trend of intellectual property pledge financing in recent years by analyzing the development of IP pledge financing of China and ZhongGuanCun,and finds that the IP pledge financing plays a positive role on promoting technology-based SMEs' development.And this part discusses the problems that still exist in the process of intellectual property pledge financing compared with traditional loan business.This part also analyzes the development dilemma of intellectual property pledge financing from five aspects.The fourth part is the case analysis of ZhongGuanCun “ZhiRongBao” intellectual property pledge financing product.The “ZhiRongBao” product is representative of researching so this part summarizes the advantages and disadvantages of the product through the analysis of the product's launch,operation mechanism and development status,which has certain reference significance for the promotion of intellectual property pledge financing.In the fifth part,according to the above research and analysis,the author puts forward some opinions and suggestions on promoting and improving the intellectual property pledge financing of technology-based SMEs from five aspects.