Research On The Impact Of Open Innovation Platform Characteristics On Individual Innovation Performance

Innovation has been promoting economic development and social progress since its emergence.With the development of the times,closed innovation can no longer meet the needs of the times,and open innovation has emerged as the times require.Open innovation breaks the boundaries of the enterprise,integrates internal and external resources,reduces the time and cost of innovation,and improves the efficiency of innovation.Open innovation platform is its important platform carrier,which provides more support for open innovation.Among them,innovation participants are the most important resources.Innovation participants are the most active factors on the open innovation platforms.They can exchange discussions and share resources on the platforms,which brings more possibilities for open innovation.In view of this,this article conducts research on the individual innovation performance of open innovation platforms from the perspective of individual participants.First,this paper builds a research model that takes the characteristics of open innovation platforms as independent variables,the innovation willingness of individual participants as an intermediate variable,and the innovation performance of individual participants as a dependent variable.The platform characteristics is divided into three dimensions: incentive methods,relationship strengths and relationship diversity.The willingness to innovate is divided into three dimensions: behavioral attitude,subjective norms and perceived behavior control.Individual innovation performance is divided into two dimensions: individual innovation behavior and individual innovation results.Secondly,this paper uses questionnaires to collect data,and then uses SPSS19.0 software to perform descriptive statistical analysis on valid samples.In order to verify the proposed research hypotheses,the software has been used to perform correlation analysis,regression analysis,and mediation effect analysis.Finally,based on the results of data analysis,the conclusion of the study is drawn.The empirical results are as follows: First,the characteristics of open innovation platforms have a positive impact on individual innovation performance.Incentives and relationship strength have significant positive effects on all dimensions of individual innovation performance.Relationship diversity has a significant positive effect on individual innovation behavior,but the impact on individual innovation achievements is not significant;secondly,the characteristics of open innovation platforms have a positive impact on the willingness to innovate,and the relationship strength and relationship diversity have significant positive effects on all dimensions of the willingness to innovate.Incentives have a significant positive effect on behavioral attitudes and perceived behavioral control,but the effect on subjective norms is not significant.Third,the willingness to innovate has a positive effect on individual innovation performance,and each dimension of the willingness to innovation has a significant positive effect on each dimension of individual innovation performance.In the end,the willingness to innovate plays a mediating role between platform characteristics and individual innovation performance.In view of the above research conclusions,this article puts forward management suggestions from the perspective of open innovation platforms.First,the open innovation platforms should optimize platform management,strengthening the frequency of communication among individual participants on the platforms,and attract more individuals to participate in the platforms through publicity.Secondly,by guaranteeing the fairness and justice of the incentive mechanism,strengthening the strength of the relationship between the participants,increasing the diversity of the relationship between the participants to improve the characteristics of the platforms,and thus enhance the experience of the participants.Finally,through complete incentive mechanism,strong innovation atmosphere and good innovation culture,linking the interests of both participants and platforms to stimulate individual participants' willingness to innovate.