Research On The Differential Development Strategy Of Vanke Real Estate Company

The real estate economy occupies an important position in China’s national economy,which not only promotes the growth of national GDP,but also promotes the process of urban-rural integration.With the continuous growth of China’s population,the continuous development of the market economy and the deepening of reform and opening up,the real estate industry has experienced a golden period of more than ten years,and real estate enterprises have grown rapidly and developed.In recent years,the government has continuously strengthened the macro-control of the real estate industry in terms of policies and finance.The growth rate of the real estate industry has slowed down,and average profits have gradually become thinner.The competition and integration of real estate companies have further intensified.The requirements for innovation capabilities have also continued to increase.Real estate companies need to combine their own characteristics and development stages to formulate differentiated development strategies in terms of strategic orientation,business scale,development efficiency,financial management,etc.to adapt to the changing market and compete in the fierce market.Vanke Group was established in 1984.At present,with the residential business as the core,the development format involves the diversified development of multiple formats such as property services,commercial development,retirement,logistics,and education.Vanke’s development over the past 30 years has gone through a process of diversification-specialization-diversification.This is also a proactive business adjustment process that chases industry dividends.Over the years,Vanke has always maintained its leading position in the real estate business scale,performance level,development format and other aspects.It is one of the benchmark companies in the real estate industry.Its development strategy has undergone long-term market inspection and has reference and reference.This article takes Vanke Real Estate Company as the research object,analyzes the internal and external environment of Vanke by using the PEST model and the Porter Five Forces Competition Model,etc.,and studies the current situation of Vanke’s business development.Using the SWOT model to analyze the advantages,disadvantages,opportunities and threats that Vanke has.In addition,Vanke’s differential development strategy in the past 30 years is analyzed,and the results of Vanke’s strategy implementation in recent years are analyzed and demonstrated.Then,it points out the strategic objectives,strategic layout,strategic methods and innovative business strategies in Vanke’s differentiated development strategy.It puts forward suggestions for improvement from several aspects such as focusing on strategic objectives,upgrading product power,improving strategic layout,improving strategic methods,and improving innovative business.Information security,through the company’s organizational structure changes,the company’s refined and standardized management,financial use of leveraged financing and asset-light transformation to help the company’s strategy can be effectively implemented.