Research On The Loss Of Corporate Account Managers In Bank Of China Nantong Branch

In recent years,with the emergence of more and more financial institutions,many banks have thrown out favorable treatment and positions to attract employees of local state-owned banks in order to open up the local market as soon as possible.The corporate account managers of state-owned banks generally have stable and high-quality customer resources as well as business development human resources,which often become the primary target of talent mining for many new resident Banks.The loss of corporate account managers not only lost a lot of resources of the company,but also seriously affected the sustainable,healthy and rapid development of state-owned commercial Banks,which would also have a considerable impact on reputation.Bank of China has a large number of loss of corporate customer managers every year,which has gradually affected the normal operation of Bank of China Nantong Branch.Finding the key factors that cause the loss of corporate account managers and giving solutions to avoid the loss of staff according to the reasons has become a problem which Bank of China Nantong Branch has to face.This paper reviews the theories and models related to employee turnover,and reviews the literature on employee turnover at home and abroad.After that,it introduces the basic situation of Nantong Branch and the current situation and loss of corporate customer managers.In order to find out the reasons for the loss of the bank's corporate customer managers in recent years,through on-site interviews with the employees who have already resigned,it is concluded that there are eight main influencing factors for the resignation of corporate customer managers,which are salary level,career development and promotion,work intensity and pressure,external opportunities,work life balance,performance appraisal,team atmosphere and working environment.In order to further determine the significant relationship between the influencing factors and turnover intention,the on-the-job questionnaire was conducted to the company's customer managers by referring to the results of on-the-spot interviews.And with the aid of SPSS software regression analysis,we reveals the loss of corporate account managers in Bank of China Nantong Branch,including performance appraisal,career development and promotion,salary level,work intensity and pressure.Based on this,advances toward optimization performance evaluation mechanism,establishing the customer manager sequence professional construction,improve the level of compensation and lighten the burden brought to corporate account manager toward measures such as cultivating the loyalty of the customer manager,so as to reduce the probability of bank of China,Nantong branch corporate account manager turnover,and according to the erosion is the solution of the corresponding guarantee measures.Based on the analysis and research of the loss of corporate account managers in Nantong branch of bank of China,this paper explores the factors influencing the loss of corporate account managers in state-owned Banks under the current situation and puts forward corresponding solutions,so as to provide guarantee for the sustainable,healthy and rapid development of Nantong branch of bank of China.