| With the rapid development of the information age,great changes have taken place in people's lives.Especially in the 21 st century,the speed of information development is even more breathtaking.The multimedia age generated by the Internet has gradually entered people's lives,and social development has thus undergone tremendous changes.With the rapid progress of mobile Internet,third-party payment has gradually entered people's lives.However,this kind of development has led to the rapid development of an industry called knowledge payment,and various knowledge payment platforms have appeared one after another in people's vision.Economic environment,the common good of scientific and technological level and social environment,to form the suitable knowledge paid on the development of the healthy growth and prosperity of fertile soil,pay in the knowledge industry,platform,in the community class enterprise performance,they have a loyal customer base of community and community users have cannot be ignored for its influence.As one of the famous enterprises in the knowledge payment industry in China,At present,‘Iget' has carried out active cash exploration for its own development in relevant fields.and the study on the business model of ‘Iget' is of reference significance,It can provide better development basis for knowledge payment enterprises.This article uses the method of case study and starts from the perspective of community economy.First of all,it takes community as the core element of its business model in combination with the feature of ‘Iget',which is dominated by user community,and constructs the theoretical analysis framework of business model to analyze the influencing factors of its business model evolution one by one.Through a lot of analysis,this article discusses the existing problems and good development prospects in the obtained business model,and puts forward some suggestions that can be improved,in order to benefit the development of knowledge payment enterprises. |
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