Research On The Business Strategy Of H Real Estate Company

After entering the 21 st century,the government in order to standardize the development of the industry,promote the healthy and stable development of the industry,the introduction of various policies,control,after a series of adjustments,the real estate industry has entered a downturn.2014 the Government focus on to the inventory policy,announced that the real estate situation into the era of stock.The Central Economic Work conference held in 2016 established long-term goals and positioning for the development of the real estate industry,and at the same time,the supply-side reform should be deepened,the financial pressure faced by real estate companies,sales pressure,inventory pressure and capital operation problems need to be solved urgently.In the context of State intervention,in order to maintain high-speed,healthy,long-term development,the traditional business strategy has not adapted to the current environment,can not bring excessive profits to the company.Some companies have begun to explore new avenues for development.Facing the fierce competitive environment,H Real Estate company should formulate its own,scientific and reasonable business strategy,improve the growth of the company's operating income,so as to improve the company's core competitiveness.This paper takes H real estate company's operation business as the research object,and on the basis of strategic management related research,adopts the research method of combining quantitative analysis with qualitative analysis.Firstly,the basic situation of H real estate company is introduced,then the external environment of H Real Estate company is analyzed by using PEST analysis and Porter Five force model,and then the internal environment of H Real Estate company is analyzed from the aspects of financial situation,human resources,organization,internal ability of enterprises,etc.,and on this basis,Using Werrick interactive matrix to match the internal and external factors of SWOT analysis,this paper puts forward the possible business strategy suitable for H real estate company,uses QSPM model to determine the specific business strategy,and finally puts forward the safeguard measures from two aspects of manpower and quality.The research and formulation of the strate gy has important guiding significance for the future survival and development of H real estate company,which is conducive to promoting the accurate strategic positioning of enterprises,enhancing the ability to grasp external opportunities,give full play to internal advantages,and be able to adjust the business strategy accordingly according to the changes in the market,improve the core competitiveness and achieve sustainable development.At the same time,it can also provide some reference for other enterprises in the real estate industry.