| With the rapid development of mobile Internet technology,various mobile Internet applications,products and services emerge in an endless stream,bringing profound changes to People's Daily life and the development of traditional industries.Rich apps and information services have become the "data rigid demand" of the public.Bearing the business model of mobile Internet,the information system has continuously driven traditional industries to accelerate the pace of transformation and transformation.The impact of mobile Internet on all mankind is immeasurable.In the era of mobile Internet,people's way of thinking,consumption habits,value appeal,behavior and cognition of the world have undergone great changes,and people's demand for fragmentation at any time and anywhere has greatly increased.At the same time,the country's "Internet plus" strategy to promote economic restructuring,the transformation and upgrading of traditional industries to bring great opportunities.Based on data,cloud computing,the Internet of things and other Internet information technology integration of traditional industry development,innovation of traditional industry operation mode,will completely realize the transformation and upgrading of traditional industry.In 2010,the concept of "smart tourism" emerged in China,setting off a boom in the integration of traditional tourism industries with mobile Internet.With tourism as an important industry for local economic development,the construction and operation of smart tourism in provinces and cities have sprung up like bamboo shoots after a spring rain.With the development of information technology,smart tourism can be integrated into the development of tourism,so as to realize local tourism intelligence,innovate tourism development mode and bring about the take-off of tourism economy.A city is A palce with tourism as its economic pillar.The local government attaches great importance to the development of smart tourism,and A mobile company is solely responsible for the construction and operation of the local smart tourism system.At present,the landing technical support of various systems and platforms in the construction process of smart tourism in A city has been basically completed.What is more important is how to plan the smart tourism APP marketing that carries local smart tourism services and enhance the scale of APP users,users and brand influence.Taking A mobile company as an entity object of study,analysis of the current A mobile company in the mobile Internet era,the wisdom of travel APP marketing present situation and problems,and combining with himself for years in company of China mobile data service marketing,channel management,product operating experience,the wisdom of travel APP for A mobile company marketing strategy,and raise A mobile company wisdom travel APP user scale,the popularity,the user use of users and products.This paper mainly analyzes the macro environment of smart tourism APP marketing of A mobile company,industry competition,internal and external environment,APP marketing status and product positioning,fully explains the necessity and importance of smart tourism APP marketing of A mobile company,and develops its marketing strategy.Strategic Suggestions are put forward from the aspects of product optimization,cost saving,user convenience,and interactive communication,so as to ensure that smart tourism APP marketing can achieve good results.This paper innovation points: using the classic theory combined with Internet marketing thinking,get rid of the traditional marketing model for operators,innovative put forward suitable for A mobile company actual situation the wisdom of travel APP Internet marketing strategy,explore A Internet marketing and wisdom Internet platform of combining the marketing method,raise A mobile company wisdom travel APP users,users use scale,the popularity and the product influence,user power A mobile company strategic transformation from communication to information technology experts. |
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