Research And Implementation Of Wideband High Resolution Frequency Synthesizer

With the rapid development of the national economy,the tertiary industry service industry has become an important part of the national economic income.According to national statistics,in 2018,China's service industry accounted for 52.2% of GDP,which has become the first major industry and the main driving force for China's economic growth.It indicates that China has stepped into the service economy and society.The importance of scientific service marketing management is increasing for modern service companies and the entire social economy.Benefiting from the advancement of science and technology and the importance of national policies,China's software information technology service market has also maintained a steady and positive development trend,and the industry is facing unprecedented opportunities.Therefore,more and more entrepreneurs choose to join the software information technology service industry.Scientific and technological progress has driven the development of the industry.As the technical threshold of the industry has decreased,the software products on the market have become increasingly homogenized.In contrast,users' requirements for personalized management and the ability to service vendors are getting higher and higher.For GYEE and most small and medium-sized information technology service companies,the business model of simply imitating benchmark enterprises has been unable to adapt to the current competitive market environment.How to effectively identify market segments,make full use of the core capabilities of enterprises,implement differentiated service marketing strategies,resist the impact from other competitors,and establish an enterprise service brand is becoming vitally important.Based on the research and description of GYEE's business status,the article is based on modern marketing theory to help companies identify STP strategies and service marketing issues that affect performance growth.The article further carried out in-depth analysis and research on the above issues through GYEE's internal and external environmental analysis,user satisfaction questionnaire,STP theory and 7Ps service marketing theory,and confirmed the deep-seated factors affecting the development of enterprise service marketing strategy.At the same time,the article also provides enterprises with: service product segmentation,differentiated pricing,marketing team building,promotion strategy,personnel training strategy,optimization service specification and quality control means,targeted tangible display based on service scene segmentation and series of improvement suggestions.It has played an important guiding role in the implementation of GYEE's post-service marketing strategy.At the same time,the tools,methods,theories and research ideas adopted by the article also have certain reference significance for the small and medium-sized software enterprise managers similar to GYEE to develop service marketing strategies that are in line with the company's own characteristics.