Study On The Problems And Optimization Path Of Leisure Agriculture Industry Chain In Shitang Village

Leisure agriculture is an innovation and breakthrough in traditional agriculture.It has realized the deep integration of the primary,secondary and tertiary industries in the rural economy,and has thus become a new growth point in the development of rural economy.In the practice of leisure agriculture in China,many typical forms have been formed.Shitang Village of Nanjing is one of the representatives.Shitang Village is one of the five urban ecological leisure agricultural demonstration villages in Jiangning District of Nanjing.It has a history of more than 1,000 years.The surrounding green hills around the village are rich in natural resources.Due to the inherent human resources and natural resources advantages of Shitang Village,the leisure agriculture industry has developed rapidly after the unremitting efforts of governments,enterprises and villagers at all levels,and has made great progress in the construction of attractions,product services and farmers' income.However,there are still many shortcomings in the development of its industrial chain,which needs further optimization.Analytic Hierarchy Process(AHP)is often used in the field of social sciences to provide scientific guidance for the decision-making of the overall program by quantitatively judging the importance,influence,and priority of impact factors.The focus of industrial chain optimization is to identify and select problems in the industry chain,and to conduct targeted optimization through research and evaluation.The characteristics of the analytic hierarchy process weighting decision-making are precisely adapted to the above needs.Through the collection and research of related materials in Shitang Village of Nanjing,and the investigation and investigation on the spot,it is found that there are lack of overall planning,R&D and design links,lack of leading enterprises,and backward brand building in the upstream and downstream links of the leisure agricultural industry chain.The optimization of the leisure agricultural industrial chain in Shitang Village requires evaluation of the problems existing in the industrial chain.According to therelevant research of scholars,combined with the practical problems of Shitang Village leisure agricultural industry chain to construct the evaluation index system needed for analytic hierarchy analysis,and build a hierarchical evaluation model of its leisure agricultural industry chain problem.On this basis,using the expert interview method to build the evaluation matrix,and through yaahp software for empirical experiments,empirically found that the current problems in the Shitang Village leisure agricultural industry chain,lack of leading enterprises,lack of design and development links,brand building Poor and other issues have a greater impact on the industrial chain.The solution of the above problems needs to be optimized from the three paths of extension,promotion and integration of its leisure agricultural industry chain,thereby increasing the degree of integration of its industrial chain and building a “wide and long” industrial chain.The problem of Shitang Village in Nanjing has certain universality.Therefore,the research in this paper provides some inspiration and help for the screening of similar problems in other regions.