Research On The Mode Of "Internet +" Modern Agricultural Organization In Hunan Province

The agricultural organization mode is related to the improvement of agricultural economic benefit,and the reform of agricultural field promotes the innovation of agricultural organization model.With the development of new services and new ecosystems,such as mobile Internet,big data,Internet of things and other new technologies,"Internet" is speeding up a new round of innovative organizational model of agricultural modernization.Under the impetus of the "Internet" action plan,the agricultural Internet will become an important means to promote intelligent management and improve the efficiency of agricultural production and management.Through the "Internet",the transformation of traditional agriculture can realize the standardization of agricultural production,effectively reduce the intermediate links in the industry,and upgrade the product management model.Make the information more transparent;help to ensure the safety of agricultural products and improve the efficiency of the use of agricultural products.Therefore,Internet tools will play a leading role in the process of agricultural modernization,and bring broad market space.However,the "Internet" modern agricultural management in Hunan Province started relatively late,and there are also many problems in the process of development.Reform and improve the current "Internet" modern agricultural organization model in Hunan Province,and enhance the degree of organization.Serving the development of modern agriculture has become an urgent problem to be solved.This paper is a detailed study on the modern agricultural organization model of "Internet" in Hunan Province,based on the theory of information asymmetry,the theory of industrial organization,the theory of transaction cost and the theory of bilateral market.This paper probes into the modern agricultural organization mode of "Internet" in Hunan Province.First of all,the natural environment and social and economic environment of modern agricultural development in Hunan Province and the development status of "Internet" modern agricultural organization are expounded in detail.Then it analyzes the main "Internet" modern agricultural organization model in our country at present,and compares the government-led,enterprise-oriented and cooperative-oriented,e-commerce to help the poor.Only by fully understanding the role of these organizational models in promoting the process of agricultural modernization can we find a development model suitable for the "Internet" modern agricultural organization in Hunan Province.Secondly,Linwu Shunhua Duck Company and Loudikang Company are selected as samples to analyze the "Internet" modern agricultural organization model in Hunan Province,and to discuss it deeply,and get a lot of inspiration.Finally,on the basis of the previous research,according to the new requirements of Hunan agricultural industrial structure adjustment and rural economic development,this paper puts forward some countermeasures and suggestions to further improve the "Internet" modern agricultural organization model.Promote the process of agricultural modernization in Hunan Province.