| With the continuous consolidation and deepening of the traditional friendship between China and Cambodia,the number of Chinese tourists to Cambodia is increasing year by year.Angkor,Phnom Penh and other tourist attractions in Cambodia are more and more favored by Chinese tourists.With the increase of the number of tourists from China,the number of hotels and hotels around the tourist attractions in Angkor,Cambodia is also increasing year by year.On the one hand,it indicates the prosperity and development prospect of the hotel industry in Cambodia,on the other hand,it also indicates the increasingly fierce competition faced by the hotel industry in Cambodia.Angkor Paradise Hotel is located in Siem Reap Province in the north of Cambodia.It is a famous luxury hotel that mainly receives European and American tourists and Chinese tourists.It is highly valued in Cambodia.However,in recent years,there are more and more competitors in the hotel industry,the customer group has changed from domestic customers to international customers,and the demand of customers has become more and more diverse,which has brought challenges for Angkor paradise hotel to improve its service level.Therefore,this paper takes Angkor Paradise Hotel as the research subject,Chinese customers who stay in Angkor Paradise Hotel as the research object,through the design of relevant questionnaires,using AHP to build the evaluation index system of Chinese customer satisfaction,using fuzzy comprehensive evaluation method to evaluate the Chinese customer satisfaction of Angkor Paradise Hotel.The evaluation results show that the overall customer satisfaction level of Paradise Hotel in China is average,and the secondary indicators that affect the customer satisfaction of Paradise Hotel in China mainly include the health environment,service level,hotel catering and hotel price.Therefore,this paper puts forward some strategies to improve the customer satisfaction of Paradise Hotel in China. |
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