| Public cultural product suppliers have emerged under the stimulation of the de mand for public cultural services,and have grown rapidly under the favorable conditions of the policy environment.In just a few years,they have gone into the growth stage.How to become stable in the growth period has become the confusion of these enterprises.To this end,developing a suitable marketing strat egy is critical for a growing company.T Company is a company providing public cultural products.It is a national high-tech enterprise focusing on the construction and operation of smart librarie.After the transformation in 2014,it has developed rapidly in just three years.With the rapid development of the industry,industry demanders are increasingly demanding suppliers.Under the blue ocean,competitors are beginning to eat into the market.In the face of such a situation,what marketing strategy should T companies adopt?The growth period is maturing and invincible,which is the foc us of this paper.This paper selects the growth period of T company life cycle as the research stage,uses marketing strategy theory,the characteristics of growth enterprise,analy zes the internal situation of T company at this stage,summarizes the problems in T company marketing strategy;combines public cultural service The current situation and development trend of the library industry,using PEST analysis met hod to analyze the macro environment of T company,and analyze the competiti on situation and market demand in detail,summarize the advantages and disad vantages of T company and development opportunities through SWOT,and give marketing strategy planning Suggest.It is hoped that the research in this paper can provide better development for T Company and help T Company to succes sfully occupy the top position in the market in the long run.At the same time,I hope that the research on T company will bring some inspiration to other pu blic cultural product suppliers in the growth stage. |
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