Study On Optimization Of Cross-border E-commerce Supply Chain Management Of Hunan Ruilihang Company

With the implementation of national strategy of " widespread entrepreneurship and innovation",a large number of small and micro enterprises have emerged,while Hunan Ruilihang Company is one among them.Hunan Ruilihang Company is in cross-border e-commerce industry which includes a large number of small and micro enterprises.They are contributing to the rapid development of cross-border ecommerce industry in China and sharing the benefits in the big era.With the deep division of social labor and economic globalization,enterprises are increasingly in need of cooperation with each other.As the external micro-environment of enterprises in the new era,the ecological circle and industrial chain are increasingly valued by enterprises.As an external micro-environment directly related to the business activities of enterprises,ecosystem and supply chain are particularly important for the development of enterprises.The background and significance of the research on the optimization of supply chain management of Hunan Ruilihang Company is firstly introduced.The content and methods of research on the optimization of supply chain management of Hunan Ruilihang Company is proposed.Then the development history and industry characteristics of Hunan Ruilihang Company are introduced.Through the analysis of the current situation of Hunan Ruilihang Company's supply chain management,the prominent problems in Hunan Ruilihang Company's supply chain management are stated.An analysis to problems of inadequate supplier management,weak inventory management,disordered logistics management and low information level is proposed and solutions based on supply chain management theory is given.To ensure the implementation of optimization on company's supply chain management,The ideas of introducing and cultivating professional talents,making full use of external resources and strengthening the relationship with partners have been stated.According to research on optimization of supply chain management of Hunan Ruilihang Company,two aims will be achieved.One is to improve the supply chain management level of Hunan Ruilihang Company,creating real profits for Hunan Ruilihang Company,reducing operating costs,saving resources,enhancing the competitiveness of Hunan Ruilihang Company in the market and achieving healthy and stable growth.The other one is offering reference in ideas and methods on supply chain management to other companies in the same type and the same industry.