Study On Business Model Improvement Of Yutian Agriculture Co.,Ltd.

As a traditional agricultural power with a long history,China has always been famous for its hard-working image.At the same time,agricultural production has always been the key in China's national economy.In view of the fact that the development of agriculture,rural areas and rural areas has always attracted the attention of the state and the government,the state has introduced a series of measures to help Chinese farmers improve their living standards.It is hoped that it will help farmers effectively increase the output of their agricultural and sideline products and improve their own material conditions and infrastructure for producing agriculture.In general,with the strong support of the state and the government,it is obvious that China's agricultural production level has been greatly improved.However,comparing China's agricultural development level with that of a large modern agricultural country with developed foreign capital,it is obviously due to historical development factors and land resources.As a result,the basic position of agriculture in China is not as strong and fragile as that of the Western modern agricultural powers.From the point of view of the economic development of the Chinese people,the contribution made by the weak link of agriculture can be said to have certain limitations.It is well known that the key to the development of agriculture is the development of agricultural enterprises.Therefore,the party and the government should give agricultural enterprises due policy support and attention.This paper analyzes the current situation,problems and the direct and potential factors that restrict the development of agricultural development in yutian,and analyzes the clear research ideas on the basis of clarifying the problems.To study and analyze the difficulties and solutions encountered in the development of the passion fruit industry base,in order to increase the planting and sales volume of Yutian Agricultural Company in Rucheng County,and to solve the deficiencies in the inherent business model of Yutian Agriculture.The marketing channel promotion and business model innovation of Yutian agricultural fruit growing industry were studied.On the one hand,through the literature research method,this paper excavates the research significance and research goal of this topic.On the other hand,through the case analysis method,combining the actual case of the Yutian agricultural company in rucheng County,the case analysis method is used to provide insight and decision-making basis for the deep understanding of the development trend of marketing channels and the innovation of the future business model of the fruit industry in rucheng county.The article holds the development trend of agricultural tourism,opens up the innovation and practice of diversified marketing channels through the development of leisure agriculture,changes the local inherent business model,and gives the new business model of yutian agricultural company in rucheng county.It is the significance of this study to provide effective help to yutian agricultural company in rucheng County,Hunan province,increase the market share of the company,promote the entrepreneurship and employment of the surrounding farmers,and achieve the unification of real economic benefits and social benefits.