A Research On Internal Entrepreneurship(Bussiness Model Innovation) Of T Company

The research target of this paper is to explore the modern companies face under the condition of external competition environment changes,how to according to the company's internal entrepreneurship refactoring business model,and inject new vitality for the company long-term health development.Paper to domestic well-known large-scale integrated T financial group of wealth management business development as the object of case study,the new Internet business creation the company seized the Internet the window of the wealth management industry development opportunities,combined with the traditional investment capacity to build the product advantage,integrated use of the Internet big frontier technologies such as data mining and artificial intelligence AI,in a new way of "Internet + wealth management" for high net worth people provide convenient online banking service,won the market acceptance and approval.The thesis applies the theory of the internal entrepreneurial strategy of the company to explore the reasons for the achievements of the new business and the core issues to be solved in the future.The results of the case study show that the internal entrepreneurial behavior can help the company to create new business model and find the growth point of innovation business.Internal innovation behavior can succeed,need a good external and internal entrepreneurship support within the company,has the entrepreneurial spirit of entrepreneurs lead,Internal entrepreneurial activity must be closely integrated with internal entrepreneurs,entrepreneurship.In addition,organizational strategy structure adjustment and strategic performance management are the key to successful implementation of internal entrepreneurship projects.