Researching On SCEGC Golden Bull Group Holding Company Customer's Relation Managing

The customer is products,buyers and consumers of the service of enterprises,it is a source of enterprise's profit too.So,keep the good relation very important with the customer and not merely help enterprises to understand customer's demand,launch the new product development taking demand as direction,and help to lock the customer,increase market share,thus strengthen the market competitiveness of enterprises.SCEGC Golden Bull Group Holding Company reforms system in but a state holding share-issuing enterprise that becomes on the basis of original industrial boiler factory of Shanxi Province,history of founding the factory for 25 years,mainly product industry boiler,the boiler trade at home has certain influence power,but has safeguarded the respect and presented various questions in customer's relation in recent years.This selected works are selected this question carries on research,manage the current situation and carry on the summary to SCEGC Golden Bull Group Holding Company customer's relation at first,then through carrying on questionnaire investigation to administration and supervision authorities,sales force,customer,find that SCEGC Golden Bull Group Holding Company customer's relation management exists at present: The management teams do not pay attention to customer's relation management,company customer offer difference service correctly,company insufficient encouragement to sales force have,after sale personnel serve consciousness weak four concrete problem of.On the foundation of the thesis in the theories,such as relation management,relation marketing,a satisfaction to a marketing,customer,customer's loyalty of the customer,etc.,have adopted the induction of documents,methods,such as statistical analysis,etc.,have carried on deep analysis to the question existing in SCEGC Golden Bull Group Holding Company customer's relation management,and to these questions,have proposed that SCEGC Golden Bull Group Holding Company should be adopted: Improve the attention to customer's relation management of management teams,subdivide and offer difference service according to the customer,perfect and implement and propose the sales force's incentive mechanism,promoting the service level after sale and promoting the quality level of the products and evaluate lost customer value andretention plan,etc..Finally,summarized research of this text,and found out the weak point,hope that can play a good role to the relation management of customer of this company through the research of this thesis.