Research On Operation Management Optimization Strategy Of L Securities Company’s Integrated Custody Business

In recent years,the commission rate of traditional channel business has been declining,and the brokerage revenue on which securities companies depend for their survival has been declining.At the same time,the overall market structure is also changing,the proportion of retail investors is gradually decreasing,and the market influence of institutional investors is gradually increasing.The customer groups that securities companies need to serve have changed quietly.How to seize the new opportunities in the period of market transformation and occupy the advantages in the new round of market competition has become the research topic of various securities companies.The purpose of this paper is not only to enrich the service content,improve the service quality,optimize the business channel management strategy and improve the risk management ability,but also to find a suitable development model and strategy for the comprehensive custody business of securities companies.This paper takes the comprehensive trusteeship business of L Securities as the research object,and studies the operation strategy of L Securities Company to carry out trusteeship outsourcing business.The main research results are as follows:1.The first part of the paper mainly introduces the background.The comprehensive custody business of securities companies is explained and introduced in detail.2.This paper uses 3C model and SWOT model to analyze L Securities Company’s comprehensive custody business.This paper summarizes and summarizes the internal environment and external environment of the integrated trusteeship business of securities companies from the aspects of management structure,marketing channels and incentive policies,background operation service experience of the integrated trusteeship business,and compliance and wind control of the integrated trusteeship business.3.Based on the problems mentioned above,the optimization and improvement scheme of L-Securities’ operation and management strategy is put forward.Combining with the problems found in the strategic analysisof L Securities Company,the optimization and improvement strategies are formulated from the aspects of operation and management structure,talent strategy,channel strategy and wind control compliance.4.The effect of the optimization strategy provided above is analyzed.After the optimization of L Securities Company’s operation strategy,the service content has been expanded,the service quality and service level have been significantly improved,the channel expansion has been carried out smoothly according to expectations,and the expected management objectives have been achieved,and the wind control system has been more perfect.