A Study On The Strategy Of Mongolian Tourism Expanding China’s Tourist Market

Tourism is an important factor to drive the economic development of a country.The development of tourism can greatly improve people’s living standards and employment rate,so that the rich natural resources of the country are well known by all countries in the world.While improving the popularity of the country,it can also enhance our awareness of the protection of the natural environment and ecological environment.In today’s era,to grasp the advantage of tourism resources is to grasp the foundation of people’s livelihood security and national development.Based on the fact that the economic development of Mongolia is relatively slow and people’s living standards are not rich,the Mongolian government is deeply aware of the necessity and feasibility of developing tourism.Mongolia,located between the people’s Republic of China and Russia,is a landlocked country.Mongolia is vast in territory,sparsely populated,rich in natural resources,and undeveloped in many parts of the country,which is a unique advantage for tourism.In addition,Mongolia is located before China and Russia.These two countries are the world’s economic powers,especially China China’s population ranks first in the world.For Mongolia’s tourism,this indicates its unlimited development space.In recent years,Chinese tourists are one of the main sources of inbound tourists in Mongolia.Since the 21 st century,the material and cultural level of the Chinese people has been greatly improved,and the corresponding Chinese tourism industry has also developed.More and more Chinese people go out of their homes,even abroad,to see the outside world.In the history of Mongolia and China,grassland life is an ideal and yearning mode of modern fast-paced high-pressure life,so Mongolia has become one of the most popular tourist destinations for Chinese tourists.This study is based on the in-depth analysis of the current situation of Mongolia’s tourism industry,the study and carding of a large number of domestic and foreign relevant literature to form the theoretical basis of this study,and on this basis,analysis of the current situation of Mongolia’s tourism development,through SWOT analysis of the advantages,disadvantages,opportunities and risks of Mongolia’s tourism industry,to find out the existing problems,and finally from the tourism products,tourism price,tourism channel and tourism promotion put forward countermeasures and suggestions to expand Chinese tourists.