Case Study Of CIPRUN's Internet + Intellectual Property Innovation Service

With the in-depth implementation of China's national IP strategy,the IP service market has become increasingly prosperous,the number of IP service agencies has increased year by year,and market competition has become increasingly fierce.Intellectual property as a strategic resource is a core element to enhance international competitiveness.CIPRUN has developed into a leading enterprise in the intellectual property industry,and its innovation secrets are worth studying.This paper starts with the question of "how to make innovation in Internet + services in the IP industry",and researches the innovation cases of Internet + IP services in China's sub-group through the literature research method,empirical research method,and case study method.This case study is divided into three parts: case text,case analysis,conclusion and enlightenment.The main part of the case introduces the basic situation of the company and the industry background in which the company is located,and then studies the challenges and innovations that CIPRUN faced in the development stage,the results achieved and subsequent arrangements.The case analysis part raises the question of "Why can CIPRUN make changes at the most important moment in the industry",leads to the concept of Internet genes,and then introduces the Internet genes and sources of CIPRUN's intellectual property services;From the perspective of the enterprise,think about how to carry out Internet + service innovation,and hope to enlighten enterprises facing the same challenges.The conclusion and inspiration section mainly introduces the research conclusion and case inspiration of this article.What this paper reveals is how to seize the opportunity of development through innovation and change in the process of CIPRUN's development,and obtain the status and effectiveness of the industry leader.Specifically,in the budding period of the development of CIPRUN,CIPRUN is mainly faced with how to break through the shortcomings of traditional intellectual property service agencies in the industry and solve its own "efficiency" bottleneck.In the growth period of CIPRUN,the main problem facing CIPRUN is to solve the problem of homogenization of service products in the industry,to enhance the "stickiness" of customers,and to grow and develop together with customers.The research results of this paper are of some enlightening significance to the transformation and integration of traditional service organizations to the Internet,and to explore the further development of intellectual property rights and technology service industries.