Development Strategy Research Of A Company

The financial crisis that broke out in 2008 has hit the world economy.China’s Manufacturing Industry is greatly affected.Raw materials have risen and labor costs have risen coursed many difficulties to China’s small and medium-sized manufacturing industries and many of them have collapsed.A Company is a small private enterprise engaged in the production and sale of wear-resistant parts for petroleum equipment and mines.In 2007,the company was established mainly in trade,and in 2012 it entered the entity business through a exclusive supply new business model.After the transformation,the physical company passed through five Years of development,experienced business dilemma under the impact of the economic crisis,and the limitation of its own business model to a bottleneck period,under this background,A company has tried its best to find a strategy suitable for the development of the company to get rid of the current predicament.In the course of the research,this paper systematically studies A Company using the theory of enterprise development strategy.First of all,this article analyzes the macro environment of A Company through the analysis of PEST model and the analysis of the domestic and international conditions of the mining industry in which Company A is located.The force analysis model analyzes the situation of competitors;at the same time,it gives a detailed introduction to the basic situation,business scope,development stage,and exclusive supply model of A Company.Through in-depth analysis of the internal resources of Company A,we discovered the advantages of Company A for the dividends and channels of the business model,as well as weakness in the mastery of core technologies,technological development capabilities,and sales.After more than two years of follow-up investigations on Company A and several discussions with the company’s senior management team on the company’s status quo and development direction,combined with the use of SWOT analysis tools to determine thecompany’s development strategy.And the company’s overall development strategy and business.Layer strategy and functional layer strategy are specifically elaborated.This article also proposes strategic implementation suggestions from the aspects of corporate culture construction,human resources construction,organizational structure construction,production management capability improvement,technology development capability,and market development.