Research On Coordinated Development Of E-commerce And Rural Poverty Reduction In China

Under the dual drive of the market and the government,e-commerce has become an important way to reduce poverty since applied in the countryside.E-commerce has entered the countryside through the Internet,which has promoted the construction of information facilities,increased the income of poverty-stricken subjects and eliminated poverty,and also improved the welfare of the residents,like education,health and other subjects.In turn,rural poverty reduction has also provided a broader rural market for ecommerce transactions,released more potential demand,increased the level of factor supply and brought more policy advantages to consolidate the foundation and development of e-commerce.Under such a set of influencing mechanisms that e-commerce and rural poverty reduction are interconnected,the evaluation index system is objectively empowered with an improved extreme entropy method,and then comprehensive evaluation methods are used to evaluate e-commerce and rural poverty reduction.And then applied the coupling and coordination model to build an "E-commerce & Rural Poverty Reduction Coupling System",empirically analyzing the degree of coupling and coordinated development of e-commerce and rural poverty reduction in 25 provinces of China in 2013-2018,and analyzing the characteristics of space-time.Finally,the static panel regression model is used to study the factors that affect the coupling and coordinated development of the two.The empirical results show that from 2013 to 2018,in the Coordination and Coordination Subsystem,the comprehensive level of China's e-commerce development slowed down after high growth in 2014-2015,and the overall level of poverty reduction in rural areas continued to increase.Continue to lead the central,western and northeastern provinces.In this coupling system,the type of coordinated development of almost all provinces is "lagging e-commerce development",which means the comprehensive level of e-commerce development is less than rural poverty reduction's level.The development of e-commerce is conducive to achieving rural poverty reduction,but its role is limited.Moreover,in the overall system,in terms of degree of coupling,most of the provinces are already in the running-in phase or high-level coupling stage,and the level has been continuously improved.Some provinces have fallen back in 2018,and the inter-provincial differences are relatively large.With 0.4 as the boundary,the provinces have gradually transitioned from dysfunctional recession to coordinated development,but the interprovincial distribution is uneven.In terms of time,the coupling degree of most provinces has been increasing,and the growth rate has slowed down after 2015.The eastern and central provinces have entered a high-level coupling stage,and the western and northeastern provinces are still in the running-in stage;the coordination degree of all provinces has risen steadily,slowed down from 2017 to 2018,and gradually transitioned from an imbalanced recession phase to a coordinated development phase.From a spatial perspective,the levels of coupling and coordinated development of e-commerce and rural poverty reduction in different provinces are significantly different.Specifically,high-level regions are concentrated in the eastern region,lower levels are distributed in the central region and ChengduChongqing regions,and low-level regions are concentrated in the western region and the northeast.Among the influencing factors,local fiscal expenditure,post line coverage density,rural per capita disposable income,and industrial structure coefficient are the driving factors,promoting the coordinated development of e-commerce and rural poverty reduction.Per capita education expenditure in rural areas is the limiting factor.The insufficient per capita investment in education is not conducive to the coordinated development.Based on the above conclusions,the corresponding policy recommendations are given: in terms of financial security,for the information resource environment's part,speeding up the construction of electricity and network broadband,and paying more attention to and accelerating the construction of backward areas will be necessary;for the context of social development's part,accelerating system construction,creating a good business environment,and effectively integrating public and private resources will make some difference;for express logistics' part,increasing rural logistics coverage density,guiding third-party and fourth-party logistics construction,and encouraging express delivery to give a hand to farmers are also good ideas.In terms of residents' income,innovative e-commerce models can increase income while improving income distribution systems;for industrial development's part,promoting the modernization of agriculture and the online marketing of agricultural special products,and guiding the integration of primary,secondary,and tertiary industries will work well;for education and training's part,innovating forms of publicity for e-commerce,increasing education and training,and strengthening credit building will be necessary,too.As a result,coupling and coordinated development level of e-commerce and rural poverty reduction would have been further enhanced.