Study On The Relationship Among Tourist-to-Tourist Interaction,Experience Value And Subjective Well-being In Theme Park

Recently,with the sustainable growth of Chinese economy,the living standard of people is improved gradually,which can make people pursue the happiness in life after basic living requirement is met.Travelling becomes one of important ways to enhance the happiness of current people as well.As the constantly development and upgrading of tourism,the theme parks mushroomed,and were run after and beloved by a big whole bunch of tourists by its unique cultural connotation,abundant entertainment functions and rich theme atmosphere.In the site of theme park,there are lots of direct and indirect interaction among tourists,but whether these interactions can influence the subjective well-being of tourists? How is the influencing mechanism? These questions are the weakness of attention in academical circles.In order to explore further their influence relationship,this study will take the theme park as the research setting to study the influencing mechanism of tourist-to-tourist interaction towards subjective well-being from the perspective of relationship among tourist-to-tourist interaction,experience value and subjective well-being.This research builds the research models of influencing mechanism of tourist-to-tourist,experience value and subjective well-being on the foundation of the past relevant document based on symbolic interaction theory,experience economy theory and hierarchy of needs,taking the theme park as the research setting,and put forwards the theory hypothesis.This research adopts document analysis,questionnaire survey,statistics analysis and other research approaches,with the help of SPSS22.0 software,to analyze the sample data and verify the research hypotheses,clarify the influencing relationship among tourist-to-tourist,interaction value and subjective well-being and draw up the following conclusions:(1)The helping behavior and communication and cooperative behavior in the interactions among tourists in the theme park can be perceived,while interference and disruptive behavior is not perceived easily.(2)The helping behavior,communication and cooperative behavior in the tourist-to-tourist interaction significantly affect the experience value,while interference and disruptive have no significant effect on the experience value.(3)The experience value of tourist greatly affects the subjective well-being.(4)The helping behavior,communication and cooperative behavior in the tourist-to-tourist interaction affect indirectly the subjective well-being of tourist through meditational effect of experience value.This research puts forward 5 suggestions on the operation and management of theme park based on the research conclusion:(1)Enrich the activities to provide more opportunities for tourist-to-tourist interaction.(2)Build harmonious atmosphere to avoid the negative interaction among tourists.(3)Establish service platform to widen the interaction channels among visitors.(4)Highlight the theme culture to satisfy their cognitive requirement.(5)Create the forgettable experience to enhance their subjective well-being.Finally,sum up the process and outcome,it brings up the research limitation and the outlook of future research.