Analysis Of M&A Performance Of Internet Enterprises In China

With the rapid development of China's economy,the Internet industry is also growing stronger and more mature.As of the news released by the China Internet Information Center(CNNIC)on August 30,2019,the number of Internet users in China has reached854 million,and the popularity of the Internet The rate reached 61.2%.In recent years,the number of mergers and acquisitions of Internet companies in China has grown rapidly,and the amount of mergers and acquisitions has also become larger and larger,so whether the mergers and acquisitions can substantially help the performance of enterprises has become a problem we need to pay attention to.This article first describes the background and research methods of enterprise mergers and acquisitions,and then introduces the relevant theoretical knowledge of mergers and acquisitions and relevant literature at home and abroad.Secondly,combined with the characteristics of Internet companies,mergers and acquisitions under the three types of mergers and acquisitions,horizontal,vertical and mixed The motivation was analyzed,and the following problems in the mergers and acquisitions of Internet companies in China were raised: the value evaluation of the merged enterprises is difficult,the diversification of mergers and acquisitions leads to the difficulty of integration,the conflict between strategic goals and development,and the increasingly fierce competition in mergers and acquisitions.From different types of mergers and acquisitions Analyze the performance changes of the merged and acquired companies over the past five years.The conclusion of this study is that,overall,M & A has a good role in promoting changes in Internet performance.Both horizontal M & A performance and vertical M & A performance decline first and then rise in the first year after M & A.The greater the range,the higher the performance of the enterprise.Mixed M & A performance is that the comprehensive performance score in the three years after the M & A is lower than that in the previous year,which is not conducive to the long-term development of the company.Finally,it puts forward suggestions for the performance of M & A of Internet companies,and correctly assesses the impact of drivers on the performance of M & A of Internet companies,and then explores the development of the entire industry.