Research On Performance Evaluation System Of SMEs Based On Improved Balanced Scorecard

Strategic management and performance evaluation are an important part of enterprise management.With the fierce competition between companies,it has become clear to our country.necessary.In recent years,with the tremendous changes in corporate management goals,companies have paid more and more attention to incorporating social environmental concerns into corporate strategies,and thus contributing to the competitive advantages of modern society.In order to improve the understanding of this phenomenon,it is necessary to realize the importance of corporate social responsibility,in order to promote the transformation of corporate strategy and performance evaluation,so that companies can achieve sustainable development.This study explores the performance evaluation system for small and medium-sized enterprises required for the transition to standardized enterprises and their management.The argument from the literature is that successful deployment of strategic management practices in different stages of the balanced scorecard evolution requires a supported performance evaluation system.In addition,by discussing the current structure and framework of the balanced scorecard and its development,it is proposed how to incorporate corporate social responsibility into the existing balanced scorecard to make it the fifth-largest dimension.This article takes company A as an example.On the one hand,on the basis of reshaping strategic goals,the fifth largest dimension is linked to the corporate vision and mission;on the other hand,company-level key performance indicators are formulated to integrate financial and non-financial issues.Merged into a comprehensive performance evaluation system,and then established a strategic performance indicator system based on improved balanced scorecard.In addition,in order to reduce the subjectivity in the performance index evaluation process,this paper adopts fuzzy analytic hierarchy process and fuzzy comprehensive evaluation method,which can make the performance evaluation results of SMEs more scientific,accurate and objective,and is expected to become a SME manager Auxiliary tool to improve own performance level.In summary,on the one hand,this study reforms the traditional performance evaluation method based on financial indicators,and uses a balanced scorecard that can be suitable for its own organization to establish its own application,and discusses the overall evaluation of this tool;another As the size of the organization expands,organizations should recognize the importance of strategy as a management tool,and understand whether their survival depends on the extent to which they adopt new strategies or improve existing strategies in an effort to respond to changes brought about by the environment.In addition,the balanced scorecard is not only a performance evaluation tool,but also a management system.By designing various evaluation indicators and targeting the existing deficiencies of the organization,it strengthens the established goals and maximizes the most limited resources.Results.Finally,this study believes that the improved balanced scorecard will be more suitable as a framework for performance evaluation,and specific relevant measures will be put forward in order to form a broader perspective,which will have a wider impact on the entire SMEs.