The Study Of Balanced Scorecard In Shan Xi Mobile

China has been integrating into the global competition nowadays,global competition changes the edges of corporation completely in the future. The global economy means more and more foreign corporation into China and also means foreign market opens his door to Chinese corporation. The changes of external environment and basic competition force Chinese corporate manager to reflect on his own unborn corporate strategy.The coming of 3G period must influnce the pattern of internal communication market. China has come in 3G period since 2007. It brings not the technic evolution and service environment,but also the transition of game rules. On the strength of the overall situation, China mobile adust into the strategy of organization development, and participate in progress of harmonious society construction. China Mobile takes on pulling the economic development,speeds the informational civilization and connect the human sentiment. Looking ahead, China Mobile establish his developing strategy---becoming the top corporation.Balanced Scorecard dated from1992, the professor Robert Kaplan, Harvard Business School , and CEO David Norton, restoration project corporation, cooperate the first essay"Balanced Scorecard--- performance driven target"in"Harvard Business comment". The essay states in basic theory of Balanced Scorecard. Robert Kaplan and David Norton think that traditional financial accounting target,eg. mercantile rate of return and per-share earnings, gives a mistake signal to persistentc improvement and creation.According to taking examples from the study of Balanced Scorecard theory, it analyses China Mobile competition environment. And according to implementing Balanced Scorecard, it achieves organizational optimization and adjustment. It makes Balanced Scorecard permeates successive eras of performance management .According to researching the Balanced Scorecard , the author hope give some good advices for corporation development.