An Analysis Of The Status Quo,Problems And Countermeasures Of China's Internet Enterprises Cross-border M & A

With the rise of the Internet economy in the 21 st century,the Internet industry has developed rapidly.As an important part of the industry,Internet companies have made great achievements.Its various Internet products,while bringing people more efficient and efficient services,have profoundly changed people's lifestyles.However,with the development of the Internet market and the intensification of competition,the domestic market has been unable to meet the needs of the sustainable development of some Internet companies.In addition,under the influence of the financial crisis and the European debt crisis,related industries in some developing countries urgently need to be upgraded.Therefore,a series of policies conducive to attracting foreign investment have been introduced.In this context,Chinese Internet companies have seized opportunities.Accelerate the pace of foreign investment.Cross-border mergers and acquisitions are favored by Chinese Internet companies due to their advantages such as allowing them to quickly seize market shares and acquire advanced technologies.They are the main way for Chinese Internet companies to invest abroad.However,in the process of cross-border mergers and acquisitions,Internet companies in China are not smooth.They also face many problems,such as the choice of merger and acquisition targets,financial problems caused by improper financing and payment methods,reduced user traffic and reduced stickiness,and post-merger culture and manpower.Resource integration issues,etc.These issues will hinder the smooth progress of cross-border mergers and acquisitions,and even lead to the failure of the entire merger and acquisition activities.This article takes Alibaba's acquisition of Lazada as an example,and uses case analysis and financial indicator analysis to comprehensively analyze the motivation,process,integration strategy,and related problem response strategies of Alibaba's acquisition of Lazada.The acquisition of Lazada by Alibaba on the one hand is the need of its internationalization strategy,and on the other hand it sees Lazada's market share in e-commerce in Southeast Asia and the huge development potential of the e-commerce market in Southeast Asia.For the analysis of the financial effects after the acquisition of Lazada,eight financial indicators such as operating income growth rate and net interest rate were selected to study the impact of the merger on Alibaba from the short-term and long-term aspects.From the analysis results,In addition to the rapid increase of Alibaba'score business income,the merger has enhanced its group's development capabilities,profitability and operating capabilities.This merger can be regarded as a successful case of cross-border mergers and acquisitions of Internet companies.Finally,based on the analysis of Alibaba's strategies to deal with related issues in cross-border mergers and acquisitions,it provides several suggestions for China's Internet companies to improve the effectiveness of cross-border mergers and acquisitions,mainly including: choosing the target of mergers and acquisitions that are in line with the company's internationalization strategy and the market,and according to the corporate capital structure Reasonably select financing payment methods,and focus on integration after mergers and acquisitions based on industry characteristics.