The Study On Corporate Culture Infiltration Of Country Garden Group

Through years of development,Country Garden Group has grown from a small construction team to the China's real estate sales champion for three consecutive years under poor market environment,and its brand is well known by the general public.The success is inseparable from the help of Country Garden Group's corporate culture.Country Garden Group pays attention to the system and implementation in the construction of corporate culture,and regards the infiltration of corporate culture as the core practice of the landing of corporate culture.Through a series of infiltration practices,it makes the corporate culture of country Garden Group enter the mind,internalize and show itself among the employees,and become a strong driving force to promote the continuous development of the group.This paper collects the corresponding data by means of interview,questionnaire,literature inquiry,theoretical analysis,experience comparison and so on,and introduces the development process of country Garden Group and its enterprise culture.Meanwhile,we discussed the core concept culture including enterprise mission,values,and enterprise spirit,system culture including talent concept and quality policy,image culture including brand concept and enterprise goal vision on the enterprise culture system of country Garden Group detailly.On this basis,the enterprise culture infiltration strategy of country Garden Group is further analyzed,and it is discussed in detail from three parts: the operation of enterprise culture infiltration,the safeguard measures of enterprise culture infiltration,and the evaluation and suggestion of enterprise culture effectiveness.The enterprise culture infiltration strategy of country Garden Group in all aspects was showed.By analyzing the corporate culture infiltration strategy of country Garden Group,we put forward several misunderstandings on corporate culture infiltration,the main contents are as following: the separation of corporate culture infiltration from the reality of the enterprise,the sloganization of corporate culture propagation and the lack of feedback mechanism for corporate culture infiltration.Meanwhile,we also gives some suggestions on corporate culture infiltration as following: 1.the construction of corporate culture content should be fine;2.the process of corporate culture infiltration should be in line with the characteristics of industry and enterprise;3.the safeguard measures of corporate culture infiltration should be comprehensive;4.the communication mechanism of corporate culture infiltration should operate effectively.In summary,we hope that it can provide useful reference for companies that are or will soon be engaged in corporate culture penetration work,and jointly promote the continuous development of corporate culture construction in China.