Research Of Mightier Group Real Estate CO., Ltd.’ Culture Construction

The competition between enterprises is not only resources, products, services, personnel and other "hard power" competition, but also the culture collision of enterprise "soft power" in the21st century. Corporate culture has become the soul of an enterprise, its effect on the development of the enterprise is becoming more and more obvious, the enterprise culture construction are being subjected to the attention of more and more entrepreneurs. Hunan great group real estate company has been in the efforts to strengthen the construction of enterprise culture, but there are still many problems, there is no a set of scientific construction plan to guide the construction of enterprise culture, so it is necessary to analyze the current problems and the reasons, and find a suitable road of the enterprise culture construction for their own company characteristic. On the basis of this, to take Hunan great group real estate company as the research object, to conduct the thorough research to the current situation of enterprise culture construction, find the problems and reasons existing in the construction, and design a set of suitable for company’s characteristics and the requirements of the development of enterprise culture construction, for the company’s cultural construction and the development of the overall finding breakthrough.This paper mainly adopts the literature method; investigation research, comparative analysis and other research methods, trying to find a great group conform to the characteristics of enterprise culture construction for Hunan great group real estate company by develop practical and feasible plans and implementation measures. This paper reviews the relevant theories of enterprise culture construction, refining and analysis of Chinese and western experience of enterprise culture, to prepare for the following research; Secondly analyzes Hunan great group real estate company. The current situation of the enterprise culture, analyzes its existing problems, and discusses the causes of these problems. Then draw lessons from the successful experience of domestic and foreign advanced enterprise culture, design a great group of Hunan great group real estate company enterprise culture and optimization of the implementation of the plan; Finally, the great group of Hunan great group real estate company implements corporate culture solution and expected effect evaluation.Through study, we have found great group problems in Cultural construction of Hunan great group real estate company. Such as the consciousness of cultural construction and cultural construction foundation is weak, the enterprise culture innovation is lagging behind and cultural construction of talents loss. The root cause of these problems is that is not capable of the construction of spiritual culture, the value idea of our company can not get recognition of common; In addition, the influence of social environment, and push the factors such as the lack of driver is also the cause of the problem. In view of the problems and reasons, the enterprise culture construction in the company’s overall goal and the basic principles, under the guidance of the spirit culture, system culture, behavior culture, material cultural enterprise culture on the four levels of design scheme for the construction of corporate culture and implementation of specific measures.