Research On The Development Strategy Of Green Finance Of Anji Rural Commercial Bank Based On CSR Theory

The concept put forward by general secretary Xi Jinping that "clean water and green mountains are gold and silver" has been deeply rooted in the hearts of people.As a local rural commercial bank,AnJi Rural Commercial Bank,based on the local economy,formulated its development strategy under the guidance of the "two mountains theory",and achieved good economic and social benefits by building a green financial system.It is advanced in the financial field.Therefore,it is of practical significance to study the bank's green finance strategy.Given Anji Rural Commercial Bank has made certain achievements in carrying out the strategy of the green financial aspect,this article will take Anji Rural Commercial Bank as an example,then take a SWOT analysis for the bank to carry out the strategy of green finance,introduction to the bank's overall orientation,strategy implementation and strategy implementation organization guarantee.Meanwhile,this article will base on corporate social responsibility objectives and principles to analysis how AnJi bank formulate the corresponding product innovation strategy,standardization strategy benefit assessment,risk control strategy,the green strategy,influence strategy.It also summarizes and analyzes the effectiveness of strategy implementation and some problems in the process of strategy implementation.Finally,two relevant conclusions are concluded: first,under the condition of effective risk assessment,enterprises can fulfill their social responsibilities and achieve business benefits at the same time.Second,when the mechanism is improved and the policy is favorable,the profit and risk of Banks' green finance business are equal.The innovation of this article is to combine the current hot theory of sustainable development and corporate social responsibility.Then,take a rural small and medium-sized financial institution whose attention is relatively low but local features is obvious as the research object.Overall,this article seriously analysis how financial enterprises carry out the strategy of green finance through the case analysis of individual enterprise,hoping that the successful experience of Anji Rural Commercial Bank,can trigger scholars to think about how to get the green financial strategy into enterprise social responsibility construction in the future.Meanwhile,the successful case can be a good example for ZheJiang enterprises,especially the banking industry in ZheJiang to implement green financial strategy.