Status And Countermeasures For Development Of The Red Jujube Industry In Yulin City

Yulin city is located in the north of Shaanxi Province,with the unique natural environment and geographical advantages of jujube planting,and is rated as "jujube suitable area".With the efforts of local governments,cooperatives,large growers,jujube farmers,the proportion of jujube planting areas in Yulin City has increased year by year.Introduce new varieties according to local conditions,actively optimize the existing varieties of jujube,constantly enrich the resources of jujube varieties,and improve the quality of jujube.In order to improve the market competitiveness of jujube in Yulin,the local government actively promotes the jujube industry chain mode of "planting + processing + sales",striving to achieve large-scale production and produce scale benefits.However,with the expansion of planting area and output of jujube in Yulin,the practical problems that restrict the sustainable development of the jujube industry in Yulin are gradually exposed.The main performance is: first,the small scale of planting,the poor quality of processing,the short processing industry,the short industrial chain;two,the backward industry technology and management;the three is the weak marketing concept,the poor marketing organization,the poor popularization effect of the Internet plus mode,the poor product packaging,the high logistics cost and the small added value of the product;four,the small brand influence,red dates,and their processing knowledge.The fifth is the unbalanced layout of industrial planning,the poor effect of industrial scale,and the weak effect of industrial clusters.Therefore,in view of the above problems existing in the development of the jujube industry,it is an important research field that the local government attaches great importance to improve the competitiveness of the jujube industry in Yulin.Based on the research idea of "development status-key problems-solutions",this paper studies from three aspects: first,it systematically analyzes the current situation and problems of the development of jujube industry in Yulin;second,it uses SWOT analysis and comparative analysis to analyze and determine the advantages and disadvantages,opportunities and threats of the development of jujube industry in Yulin City,and summarizes and draws lessons from the industrial development experience of other jujube planting areas in China The third is to promote the development of jujube industry in Yulin.The main research conclusions are as follows: first,the cultivation and development of jujube in Yulin City have a long history,and the geographical location and natural conditions are suitable for the scale production of jujube.With the continuous increase of national policies and financial support from local governments,the development advantages of jujube industry in Yulin City are more obvious;second,the awareness of brand construction of jujube in Yulin city is weak,the deep processing technology is weak and the logistics cost is high,and The jujube producing areas of other provinces are constantly pouring into the market and becoming strong competitors.The jujube industry of Yulin city is facing development difficulties and risks.The third is to draw on the experience of industrial development of other domestic red jujube production areas and SWOT analysis and modeling results,sum up the promotion of the overall development of Yulin jujube industry thinking,from an industrial organization,industrial structure,industrial layout,industrial technology,industrial market,industrial policy In terms of promoting the development of red jujube industry.According to the above conclusions,this paper puts forward some suggestions on the development of the jujube industry in Yulin from the macro and micro levels.At the macro level,the suggestions include: first,to build a big data platform for cloud computing of red jujube and increase investment in science and technology;second,to introduce more support policies for Zaonong;third,to expand financing channels and increase investment;fourth,to speed up the seamless integration of industry and finance;fifth,to accelerate the construction of e-commerce marketing platform;sixth,to focus on poverty alleviation and poverty alleviation Want to be rich.At the micro-level,suggestions include: first,improving planting and processing technology;second,innovating jujube production technology,improving production management level,and protecting the launch of high-yield and high-quality jujube;third,focusing on the simultaneous development of the domestic market and foreign market;fourth,from scale effect and regional development,industrial layout and industrial structure,competitiveness and brand influence,etc.The fifth is to pay attention to the green development of the whole industrial chain;the sixth is to coordinate the economic,ecological,and social benefits.