Research On Financial Management Model Innovation Of E-commerce Enterprises

With the rapid development of the Internet,e-commerce companies have sprung up like mushrooms.From “Taobao” hot shopping,to “Tmall Double Eleven” carnival purchases,and even to small vendors and shoppers directly brushing “We Chat” or “Alipay”,all show that e-commerce companies have a huge impact on the modern life of people.Electronics Business development must bring changes in settlement methods,financial valuation,financial management,and financial control methods,and it must also bring about a different competitive environment than the physical enterprise.As an e-commerce company,it must continuously innovate its different from the traditional physical enterprise.Only business models and financial management models can be invincible.Financial management as an important part of enterprise management,its model will inevitably produce many new changes and face many challenges under the operation model of e-commerce enterprises.Traditional financial management models and their Corresponding management software systems are difficult to adapt to the new economic environment,and financial management model innovation is imperative.Dangdang.com,as the earliest typical comprehensive B2 C e-commerce enterprise in China,played an important role in the development of e-commerce enterprises.Its financial management model is of a certain research and representative nature.This paper selects it as a case study and has certain reality.Sexual significance and reference.This article uses literature research and case analysis to explain the innovative development of the financial management model of e-commerce enterprises on the basis of consulting a large amount of literature and analyzing data.The thesis is divided into six parts.Chapter 1: Explains the literature on e-commerce and financial management models.Chapter 2: Overview of related theories.Chapter 3: Analyze the new requirements of traditional financial management model for the development of e-commerce,the traditional financial management model is difficult to adapt to e-commerce enterprises,and focus on the analysis of the financial management model and new features of e-commerce enterprises.Its innovation mainly reflects the "dynamic,network" Great features,and commented on the innovation points of the financial management model of e-commerce enterprises in six aspects: “financial organization,budget management,accounting information disclosure,performance evaluation,capital management,and financial information management”.Chapter 4: Case analysis,with Dangdang as the object,analyzes the specific content,innovation characteristics,implementation effects and risks of its financial management model.Chapter 5: With the goal of optimizing the financial management model of the enterprise,it proposes an optimization plan and innovative strategy for the financial management model of the e-commerce enterprise.Chapter 6: Research conclusions and future prospects.Through the case analysis of Dangdang.com,this article finds that the competition environment of e-commerce companies is more complicated and changeable than before.Only e-commerce companies can continue to innovate: innovative business management models and innovative financial management models in order to survive in the future market competition.However,because it is only a case study,the collection of relevant information and data is not comprehensive and there are certain limitations,so the research conclusions have certain shortcomings.