Research On The Cost Management And Performance Of Apparel Supply Chain

At present,our country's clothing industry is in transition phase and diversification of market oriented development stage,this for garment enterprises is undoubtedly a good opportunity,but the resulting problems and challenges are followed,such as the cost pressure from labor costs and raw material cost growth,industry new entrants line sales pressure and consumer pursuit of personalized,diversified products,brand,etc.In the clothing industry,if an enterprise does not have an absolute advantage in sales ability,how to further reduce the cost of the enterprise becomes a key measure to enhance its competitiveness.Garment industry traditional internal cost management methods in the competition is so fierce competition on the market can no longer be brings to the enterprise core competitive advantages,in order to ensure the enterprise profit and development better,must be from the enterprise internal to the entire supply chain,strengthen the close cooperation with the enterprise and supply chain nodes,and through the supply chain management to reduce operating costs,lead to competitive advantage for the companies.This paper selects HLA,a leading brand in the domestic clothing industry,as a case study to discuss the status quo of supply chain cost management of clothing enterprises,which has certain reference significance for other enterprises in the clothing industry.On the basis of collecting data and analyzing data,this paper firstly reviews the theories of supply chain cost management and performance by domestic and foreign scholars through literature research.It also analyzes the status quo of the garment industry and the measures and effects taken in the R&D,production,procurement and sales links of HLA supply chain cost management.Then the comparative analysis method is used to compare the financial performance and non-financial performance of HLA with the industry level,in order to discuss the impact of HLA supply chain cost management on enterprise performance.Among them,financial performance includes enterprise profitability,operation ability and development ability,while non-financial performance includes brand recognition,market share and R&D ability.Finally,this paper provides optimization Suggestions through the deficiencies of enterprise supply chain cost management shown in the performance evaluation of HLA,and provides some enlightenment for the development of other enterprises in the clothing industry.