Research On The Improvement Of Incentive Strategy For Post-90s In SDC Accounting Company

With the continuous development of the market economy,China has further opened its domestic market of accounting and auditing industry to the WTO,and international accounting firms have entered China,making the competition in the accounting and auditing industry increasingly fierce.Human capital is the core competitiveness of contemporary enterprises.As a member of internationally renowned accounting firms,SDC is constantly increasing the proportion of young employees born in the 1990 s in order to use talents to cope with the fierce competition in the industry.Accounting and auditing companies are usually labor-intensive enterprises,and effective incentive strategies are especially important.At the same time,the younger group of employees is bound to be different from enterprises with average age composition of employees,so more targeted incentive strategies should be developed.This thesis mainly with SDC accounting firms as the main body,by SDC accounting company after 90 employees as the research object,combined with the specific situation of the SDC accounting company,through the questionnaire survey of 90 employees after the existing incentive strategy and the interview result analysis and research,from the survival needs,the relationship between the three aspects need,growth,development is pointed out that SDC accounting firm staff incentive policy problems after 90.And from ERG need theory,theory and justice theory are three perspectives in reason analysis,proposed through the establishment of compensation system to enrich the diversity of the employee benefits,build people-oriented organizational culture to optimize the working environment and improve the scientific training system to pay attention to employee growth,to set up the systematic promotion mechanism to attach importance to staff development.Finally,it is pointed out that the improvement suggestions of the post-90 s employees' incentive strategy of SDC accounting company can be implemented through the guarantee of the company's management system,personnel and effective communication.The possible innovation and contribution of this topic in the research content: First,in previous literature,some scholars have analyzed the incentive characteristics of different generations of strategies for foreign-funded enterprises in Sichuan,especially those in the auditing industry,in the face of low work enthusiasm and high turnover rate of post-90 s employees.employees,but there are few researches on the incentive strategies of post-90 s employees in accounting and auditing industries.This paper takes SDC accounting company as the main body,and the post-90 s employees of SDC accounting company as the object of study.It deeply explores the uniqueness of incentive for post-90 s employees in the auditing industry,makes certain contributions to incentive academic research in terms of the richness of content.Second,it provides some inspiration strategies for foreign-funded enterprises in Sichuan,especially those in the auditing industry,in the face of low work enthusiasm and high turnover rate of post-90s employees.