| Pizhou as one of the main producing areas of garlic in China,is the country's famous Garlic township and the largest high-quality white garlic production area,is the main garlic export base and the national standardized high-quality white garlic demonstration County(city),"Pizhou garlic" by the State Administration for Industry and Commerce Trademark Office identified as "China's geographical Indications certification mark",through the AQSIQ Become "National ecological origin product protection products",garlic industry has become Pizhou agriculture and rural economy pillar industry,become the main economic source of farmers income.Taking Pizhou garlic Industry as an example,this paper describes the development status of Pizhou garlic industry by using literature and survey data,analyzes the problems and causes of the development of Pizhou garlic industry,and puts forward the countermeasures of Pizhou garlic industry development.Pizhou garlic with its large area,high yield,excellent quality reputation at home and abroad market,its industrialization system is increasingly complete,industrial characteristics and competitive advantages,forming a set of planting,cold storage,deep processing,logistics,trade,testing research and development,information consulting and other more complete industrial chain,to achieve regional layout,large-scale cultivation,standardized production,The pattern of industrial management,since 2006,successfully ranked among the main production areas of garlic in China.At present,Pizhou garlic industry to achieve the following status:First,the base is large,excellent quality,good market,the second is the production and marketing industry scale management,processing industry is in the ascendant;Thirdly,the brand consciousness is strong,the popularity is high,the competitiveness is improved.Four is the research and development depth,high technology content,food safety detection system;Agglomeration strength,the total number of exports in the province leading.However,the study found that Pizhou garlic industry due to the international market and garlic planting area and many other factors,there are a lot of problems,summed up mainly:The enterprise structure is unreasonable,the anti-risk ability is poor;the processing products are not high in science and technology,low added value,and the varieties are badly degraded,and the basic system is weak.The development space is squeezed;the market of garlic has been surging sharply,the domestic market competition is strong,the public information is absent,and the shadow effect is gradually appearing.Through analysis,the specific causes of these problems are mainly:first,the Enterprise management innovation is insufficient,always follow the traditional decentralized management system;Second,the comprehensive processing is relatively lagging,the deep processing enterprises are less,the grade is low;third,the system of good and propagation is not perfect,it is difficult to meet the development demand of Pizhou white garlic;The bottleneck of talent resource is outstanding;the brand cultivation consciousness is not strong,it is difficult to deal with the international trade barrier;Six is the relatively backward production technology,to a large extent,affecting the quality of garlic.In order to promote the sustainable development of Pizhou garlic industry,we should make the whole plan of garlic industry as soon as possible,formulate a clear policy of garlic industry,perfect the development environment of garlic industry and promote the upgrading of garlic industry.Specifically,we should take concrete measures from the following aspects:first to highlight the construction of the base,the implementation of standardized production,the second is to highlight the deep processing,extend the industrial chain;the third is to highlight the market construction,expand the sales space;the last is to highlight the government guidance and strengthen the development of the Foundation;Six is to highlight policy support To ensure healthy development. |
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