Research On The Development Strategy Of Y Financial Holdings

In recent years,the reform in the financial field has created a good environment,and the development of financial holding companies has attracted more and more attention from the outside world.For some developed countries,financial holding companies have a more mature development process,the corresponding supervision and legislation have formed a relatively perfect system,but for China,the development time of financial holding groups is relatively short,and China’s financial holding companies first focus on practice,and then formulate corresponding policies through practical experience and problems in development.In the current situation of relatively lack of regulatory policies and the formation of a systematic regulatory system,as enterprises and local government departments that are about to set up financial holding groups,there are some doubts about the development planning and strategic positioning of financial holding companies.At the same time,under the background of the establishment of provincial and municipal financial holding platforms in developed regions in recent years,most financial holding groups have been established Because of the impure motive,it failed to effectively contribute to local financial stability,but some risk events appeared.This paper takes y financial holding company as the research object,aiming to find out the development strategy of local financial holding group in the complex and changeable economic environment.By using PEST analysis and Porter’s five forces model,this paper analyzes the external environment and industry environment in detail,and then analyzes the internal environment and several financial licenses to be acquired.This paper analyzes the advantages and available resources of Y financial holding company through SWOT matrix,and reveals its own disadvantages and threats,which is the basis of strategy formulation.After that,the paper uses IFE and EFE matrix to quantitatively score the factors affecting the company,and uses QSPM analysis matrix to quantitatively evaluate the four alternative strategies,and finally forms the development strategy of Y financial holding company.Based on the above development strategy,the strategic positioning,management and control mode,development planning,business planning and strategic objectives of Y financial holding company are drawn up.Finally,the strategic refinement scheme is carried out for the main business sectors.In order to ensure the effective implementation of the strategy,combined with the actual situation of Y financial holding company,this paper puts forward the safeguard measures of "establishing two basic projects" and "realizing three value creation".