Research On The Developmnet Of Guangxi J Agricultural Technology Company

As people become more health conscious, vegetarian food is considered the King of tables. Seed is the source of producing green, organic and nuisance free crops. Therefore, the market of seed industry deserves special attention. Guangxi J agricultural technology company is as one of thousands of medium-small private seed enterprises whose realistic problem is how to search for development with an increasingly competitive market of seed industry.The paper analyzes company external development environment via PEST analysis model and five forces model, which concludes preliminarily fierce competition can contribute to its own development. Meanwhile it analyzes company internal development conditions by using company resources and capacity analysis, value chain analysis model, which concludes lacking for scarcity tangible resources and lacking technical ability intangible resources. It combines with the above conclusions and its own actual situation, which makes strategic choices from overall strategy, competitive strategy and functional strategy. The corresponding safeguard measures are put forward from the staff, systems and organizations three aspects to ensure the effective implementation of selected strategy.