Research On The Investment Transformation Of Private Investment Fund Of Real Estate Companies

In recent years,the real estate fund has undoubtedly gained rapid growth and been sought after by the market.Because real estate development enterprises can carry out rapid expansion or merger and acquisition without being restricted by the use of funds,which greatly alleviates the plight of real estate enterprises that have no money to take land and realize the goal of becoming bigger and stronger.However,in recent years,under the guidance of the central government's policy of " houses are for living in,not for speculating with ",housing prices have been suppressed,while costs remain high,leading to thinner and thinner profit margins for real estate companies.Under the restriction of macro-control of the real estate industry,the raising scale of real estate funds has also shown a continuous downward trend,which leads to a great adverse impact on real estate funds.Since ZT Fund Management Company has a single investment project and mainly invests in real estate,it brings great uncertainty to the company.Real estate fund management companies are facing a series of problems such as increasing difficulty in raising funds,reducing high-quality projects,reducing investment returns,and high exit risks.This paper analyzes the reasons for the above problems,which mainly lie in the smaller profit space of the real estate industry,the decline of investors' buying intention and the enhancement of risk awareness,the long investment term of real estate projects,and the great difficulty in selling the overall commercial assets.In order to solve the problem,this paper first from the real estate private equity related theoretical research,national and local macro policy research and future development trend forecast,do the basic research and summary.Second,by ZT fund management company's SWOT analysis and the analysis of the core competitiveness,clearly shows the ZT fund management companies have strengths,weaknesses and opportunities,threat,and ZT fund management companies owned by the core competitive power and resources,in the full knowledge and resources under the condition of the internal and external conditions,the company will gradually compressed scale of investment in real estate,cash flow and investment recovery faster high-quality residential projects,at the same time,actively follow up the projects such as infrastructure,communication,make the investment structure optimization.In terms of investment philosophy,it is necessary toactively manage,adhere to strong supervision,carry out comprehensive and in-depth capital and operation management,and reduce the risks brought by real estate investment.Finally,this article analyzes the case of investment infrastructure projects and proposes transformation guarantee measures.It is believed that the transformation to infrastructure,communications and other projects will bring about good investment structure optimization and risk diversification effects.