Research On Digital Transformation Strategy Of H Logistics Company

At present,as a new economic form,digital economy is becoming an important driving force for transformation and upgrading,and also the commanding heights of the new round of global industrial competition.The digital economy relies on the Internet,data resources are the core elements,information technology is the endogenous driving force,and innovation is the typical feature.The development of digital economy is profoundly changing the competitive environment of logistics industry,and has a tremendous impact on the business strategy and operation of logistics companies.Based on the literature of related research at home and abroad and the related theory of digital transformation of logistics enterprises,this paper investigates and summarizes the current situation and application of digital transformation of H company by interview and induction methods.With the relevant technology of digital transformation as the breakthrough point,the author hopes to find out the theoretical and practical results that support this research and make further research on this basis.By using PEST analysis method,the macro-environment of H Company's digital transformation is analyzed.Through the study of benchmarking enterprises,the gap between H Company's management and benchmarking enterprises is found through comparative analysis.By using SWOT analysis method,the guiding ideology and strategic objectives of H Company's digital transformation are put forward.The transformation strategy of car-free carrier based on platform economy and based on shared economy are put forward.Based on cloud warehouse transformation strategy,supply chain finance strategy,online and offline integration strategy of O2 O and digital infrastructure,this paper puts forward H company's digital transformation guarantee measures to construct digital strategy system,explore talent training mechanism,improve project management mode,and build sustainable delivery platform,and evaluates H company's digital transformation effect.Results of the research show that the digital transformation and upgrading of H Company is also a review of the resources and capabilities of traditional logistics enterprises,which is helpful for traditional logistics enterprises to build and integrate into the digital economic ecology,boost the growth of business model,guide enterprises to realize sustainable development based on digital transformation.It is of great significance to promote the transformation and upgrading of traditional logistics industry to modern logistics industry.Finally,I hope that through the study of H company's digital transformation strategy,we can provide new momentum for H company's transformation and upgrading,and provide reference for other traditional logistics enterprises ‘digital transformation and upgrading.