This community-based action research study examined how the Rotary Club of Prince Rupert can best expand its volunteer service to the community. This research opportunity provided members of the Rotary Club and the community to share their impressions and experiences of the Rotary Club. The study offered an avenue for participation in establishing recommendations to strengthen the Rotary Club's presence in the community. Research methods of focus groups, world cafe, interviews, and surveys were used. Ethical considerations included confidentiality, free and informed consent, minimizing harm, and maximizing benefits. Recommendations are offered to expand public awareness of the Rotary Club, establish a strategic plan to address organizational effectiveness, and encourage key planning to identify opportunities for volunteer services. The recommendations in this research study can be used by other Rotary Clubs and service organizations, to assist them evaluate and strategize how to best expand their volunteer services to their communities. |