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New technology and the practice of public relations: Launching a World Wide Web site for the Malibu Chamber of Commerce

Posted on:1998-08-14Degree:M.AType:Thesis
University:University of Southern CaliforniaCandidate:Maynard, Wendy JoFull Text:PDF
GTID:2469390014478951Subject:Journalism
Abstract/Summary:
A public relations project was organized to launch an Internet site on the World Wide Web for the Malibu Chamber of Commerce. After the concept was approved, A Technology Committee was established to conduct a feasibility study. Once potential Internet service providers were identified, they presented to the Committee and a provider was selected. Vision Internet Providers developed a site for the Chamber, and launched the site on May 1, 1996. At a luncheon featuring County Supervisor Zev Yaroslavsky, the site was debuted to the Malibu business community and local media. This project was evaluated, and deemed successful on the given criteria.
Keywords/Search Tags:Malibu, Site, Chamber
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