Research On The Driving Force And Development Path Of China's Tourism Transformation Under The Background Of Supply Side Structural Reform

In 2015,General Secretary Xi proposed the concept of “supply-side structural reform”.On January 11,2016,Vice Premier Wang Yang pointed out that the tourism development mode should be changed to promote tourism supply-side reform.In recent years,China's tourism industry has developed rapidly,the scale of the tourism industry has been continuously expanded,the system and system of tourism products have been gradually improved,the tourism structure has been continuously adjusted,and the market environment has been continuously optimized.In 2018,China's tourism revenue was 5.97 trillion yuan,and its comprehensive contribution to China's GDP was 9.94 trillion yuan,accounting for 11.04% of GDP.The total number of tourists reached 5539 million,and the growth rate has been maintained at Above 10%,the growth rate remains stable.In 2020,China and the whole world will be affected by the new crown epidemic,residents' travel will be restricted,and the development of the tourism industry will also be limited to a certain extent.Therefore,under this circumstance,China's tourism industry needs more reforms through supply-side structural reform,transformation and upgrading,optimization of industrial structure,and high-quality development of the tourism economy.This article first analyzes the connotation of supply-side structural reform and tourism supply-side reform on the basis of relevant theoretical studies on the driving force of China's tourism industry transformation under the background of supply-side structural reform,combining the theoretical analysis of supply theory and tourism economics,And then study the theoretical analysis of the driving forces of tourism transformation;second,from the perspective of the development of China 's tourism industry,the development of China's economy and domestic tourism,the development of China's entry-exit tourism,and the consumption of China 's tourism,analyze the current status of China's tourism Then analyze the problem of tourism supply reform;then,use the structural equation model to empirically analyze the influencing factors of the driving force for the transformation;then,use the system dynamics model to systematically analyze the development of China's tourism industry and draw a causalfeedback map of China's tourism development And the establishment of a corresponding system flow chart,and through the development of China's tourism industry to simulate the future development of tourism;finally,through the development of China's tourism industry and empirical analysis,put forward the development path of China's tourism industry.The research results show that: First,the new tourism factor,new tourism factor,new tourism model factor,new tourism management factor,and new tourism system factor all have a positive impact on consumer satisfaction factors,and the driving force of tourism transformation on consumption Consumer satisfaction has a significant positive impact,and consumer satisfaction has a positive impact on consumer expectations.Second,with regard to the structural reform of the tourism supply side,according to the system simulation model,the future development of the tourism industry needs to be upgraded from high-end tourism supply,increased investment in tourism R&D and talent,improved tourism resources and environment,and tourism system Promote the development of the tourism industry in terms of management innovation and meeting tourism consumption needs,with a view to promoting the reform of China's tourism supply side,developing China's tourism industry,and promoting the transformation and upgrading of China's tourism industry.