Research On Development Strategy Of SC Guangdong Oil Company

In the new economic normal situation,energy and environmental protection-related regulations and policies,industry competition and other macroeconomic and policy-level factors,the common promotion of refined oil sales enterprises face a more complex market environment.In addition,the rapid development of low-carbon alternatives such as new energy and high-speed rail has a great impact on the refined oil sales market,so it is difficult to further improve the demand.Moreover,it is a foregone conclusion that the development of domestic oil products sales industry is diversified and all-round.The need to actively adjust strategic measures to adapt to changes in market demand,seeking new development opportunities,but also have to deal with adverse fluctuations in oil prices,competition diversification,increasing emphasis on environmental protection and other new threats.In order to deal with these threats,domestic and foreign oil companies have taken corresponding measures from different levels such as company strategy,basic business and specific functions.At the levels of Strategy,in the current situation of each oil companies how to clear their internal and external management environment change trend,effectively strengthen their core competitiveness,find suitable for their own internal and external business environment so as to promote their own stable development strategy is an important issue.In recent years,influenced by national policies and group strategy,SC petroleum Guangdong company,which I worked for,has turned to the domestic market.At present,its main business has been gradually on the right track,but its sales volume,sales volume and site layout have not been significantly improved,and the growth rate is obviously lagging behind other competitors.SC petroleum Guangdong company is facing unprecedented challenges due to the unrealistic development strategy planning,which has affected the company's growth and growth in Guangdong market.It is urgent to make changes from the development strategy level.Under the premise of clear lying on the background of the topic,this paper summarizes and combs the relevant theories and research tools of the enterprise's development strategy,uses literature research,case analysis and other research methods to analyze the external macro environment,industrial environment and internal environment of SC petroleum Guangdong company's current market.First of all,utilizethe PEST model to elaboratethe external macro circumstancesof the current face of SC petroleum Guangdong company,included policy,economy,social culture and technology is elaborated,and the five-force model is used to analyze SC petroleum Guangdong company's industrial competitive environment from the perspectives of competitors,potential threats,alternative threats and supplier and buyer bargaining power,highlighting the major competitors facing the company and the extent of its threat.Then the company's current operating situation and internal management capacity and environment to comb,pointed out that the company's current human resources,marketplaceexpansion,technological innovation,enterprise management,supplier resources and corporate culture construction and other aspects of resources and capabilities.On this basis,SWOT analysis tools are used to organize the analysis of internal and external environmental analysis,and further clarify the chances and threats brought by the current market environment,along with the superiorities and disadvantages of SC petroleum Guangdong company itself.Then,combined with SC petroleum Guangdong company's business objectives,the four strategic combinations are analyzed to determine the basic development strategy applicable to SC petroleum Guangdong company is S/T strategy,that is,the diversification strategy of relying on the advantage to deal with the threat,and on this basis,the corresponding strategic plan and solutions areapplyedfor in detail from the overall level.Finally,for the sake ofensure the implementation to go on wheels of the above-mentioned planning and solutions,this paper advance a proposalabout the corresponding safeguard measures from six perspectives,including tuning up the organizational structure,strengthening the research and development and utilization of new energy,improve the level of capital operation and the ability of resource allocation,optimizing the network layout of gas stations and improving the level of information management of the company.As an application research with specific purposes,this paper makes a clear conclusion on how to solve the problems existing in the development strategy of SC petroleum Guangdong company.Firstly,it guides SC petroleum Guangdong company to build a scientific strategic planning mechanism,and points out that the important factors affecting the company's development in the internal and external environment must be clarified,so as to provide scientific and reasonable strategic development decisions for the company;The second is to guide SC petroleum Guangdong company to build a flexible and efficient strategic implementation management mechanism,emphasizing that the company should strengthen internal management,do a good job in the decomposition and implementation of objectives,and make timely adjustments,so as to achieve a dynamic balance between internal conditions and external environment in the complex and changeable market competition,and enhance the company's new business,new market and new business;The third is to guide SC petroleum Guangdong company to build a favorable guarantee mechanism for strategic implementation.The fundamental significance is to help the company clarify its development orientation,effectively integrate the current advantageous resources,and effectively improve the company's core competitiveness from the perspective of comprehensively improving its internal capabilities Stable and orderly development provides necessary solid support.Based on the principle of integrating theory with practice,this paper points out the strategic problems that appear in the development of SC petroleum Guangdong company and puts forward corresponding development measures and safeguards to ensure that the relevant research and design has realistic basis and is scientific and reasonable,has strong operational and referenceable characteristics,adapts to the actual development needs of SC petroleum Guangdong company and the current market development trend.At the same time,it can also provide specific guidance for the specific management activities of SC petroleum Guangdong company,and provide valuable reference for the survival and development of similar enterprises in China.