Research On The Strategic Transformation Of BR Mining Co.,Ltd.

Since the 18 th National Congress of the Communist Party of China,the Party Central Committee and the State Council have unswervingly implemented a new path of high-quality development,vigorously promoted the transformation and upgrading of the economic structure,advocated a green,low-carbon,and environmentally friendly production and lifestyle,continuously improved technology and capital investment,and increased labor productivity.The19 th National Congress of the Communist Party of China puts the construction of ecological civilization at an unprecedented strategic height,especially in the field of mining.Under such policy guidance and industrial structure,resource-based companies are facing unprecedented opportunities and challenges,and it has become a general trend to promote the transformation and upgrading of mineral resource-based companies.BR Mining Co.,Ltd.is a company that integrates mining and processing,deep processing of mineral products,and research and development and sales of mineral products.In addition to the need to withstand the pressure of rapid changes in the external environment,problems such as high resource consumption,irrational industrial chain structure,severe shortage of talents,and poor economic efficiency have become increasingly prominent.The existing strategy of the company can no longer meet the current policy requirements and corporate development.demand.Innovating development methods,conforming to policy guidance,changing the traditional single development model,and focusing on creating a new pattern of economic development have become the only way for a company to survive,and it has also become the goal and direction of corporate strategic transformation.This article first analyzes the existing problems of the company's existing strategy,and makes a judgment that the company needs to take the initiative to transform.Secondly,it systematically analyzes the advantages and disadvantages of the enterprise transformation from the two dimensions of the enterprise's external environment and internal environment,which provides a scientific reference for the enterprise's strategic transformation.Finally,using SWOT analysis method,in view of the opportunities and challenges currently faced by BR Mining Co.,Ltd.,combined with its own advantages and disadvantages,proposed the implementation of detailed and strong mineral resources main business,deep and detailed related Industrial strategy,diversified business strategy,integration of local development strategy and technological innovation strategy specific path selection,and put forward a series of safeguard measures to promote strategic transformation.This article takes BR Mining Co.,Ltd.as the research object,and the conclusions drawn from the research are of positive significance for enhancing the overall competitiveness of BR Mining Co.,Ltd.and strengthening the strength of the company,and provide valuable case references for other companies in the industry.