Product Development BPR Study Of ZJ Company Based On Supply Chain Theory

ZJ is a very good private-owned enterprise with the history of more than thirty years of the flexible packaging industry.The vision of the company is to become a global flexible packaging supplier.But compared with the foreign-funded company,its efficiency of the new product development is low and the potential of the sustainable development is decreasing,which affects the competitiveness of enterprises in the marketIn order to adapt to the market's competition requirements and the environmental changes,enterprises must take the initiative to change their management to inject new vitality.The most effective way to improve efficiency is BRP,which fundamentally change the way product development is managed Through the reconstruction of the new product development process,we can form an efficient supply chain management system in line with customer needsThis paper takes ZJ's new product development process as the research object,and analyzes various problems in the process of new product development by examining the current situation of new product development,comparing the company's operational supply chain processes.It analyses the main reasons of ZJ in the new product development of low efficiency,long time cycle,low customer satisfaction,finding the key points to solve the problems.With the help of lean production tools,we can use the supply chain management thinking to combine with the theory of BPRWith the help of the powerful function of IT,the information development and design of BPR is carried out,and the new product development and management system is formed,which successfully realizes the standardized management of the company's technology and business information.Electronic technical and business data form the core database of the company.The sample tracking and cost analysis function in the system has become an important platform for project management of the R&D team and commercial development of the sales teamBPR brings the new product development process into the management system of the operation supply chain,realizes the full coverage of MRP? management,and connects with the company's ERP system.Let supply chain,production,quality,finance and other departments participate in the new product development which in related with manufacturing,quality,cost and other control.This marks that ZJ Company has reached a new management height in new product development.