Research On Supply Chain Strategy Of HM Insulation Material Company

The high-performance rubber plastic blend thermal insulation material manufactured by HM thermal insulation material company is widely used in many fields,such as shopping center,hotel,commercial office building,various sports venues,transportation hub,school,hospital,conference hall,automobile machinery manufacturing,electronics,pharmaceutical clean workshop,etc.At present,rubber and plastic insulation materials have developed and become the leading products in the field of ventilation and air conditioning engineering insulation materials,replacing the traditional metal pipe,glass fiber and asbestos.With the continuous improvement of fire performance requirements for all kinds of places of use,especially after the implementation of the compulsory fire prevention code(gb50016-2014),the fire protection requirements for thermal insulation materials are getting higher and higher,and rubber plastic thermal insulation materials with high fire performance have become an inevitable choice in the field of ventilation and air conditioning.HM insulation materials company has been developing for more than 20 years.Under the guidance of cost leading strategy,the lean supply chain strategy of HM insulation materials company has adapted to the low price demand of domestic orders.However,with the continuous changes in the market,after 2017,the number of overseas orders increased gradually.The delivery date and flexible demand of overseas order products have brought great challenges to the company's existing lean supply chain strategy.If the company's supply chain strategy fails to meet the demand of overseas orders,it will lose the opportunity of overseas market development and bring adverse impact on the company's internationalization.This paper uses the five force model,supply chain strategy matching model and supply chain performance driven model learned during MBA to analyze the competition strategy,supply chain strategy and supply chain strategy matching relationship of HM insulation company.Through the research,it puts forward the optimization design of supply chain according to the product type,and designs different supply chain strategies for different types of products of enterprises.The production mode of domestic engineering products using MTO continues to adhere to the lean supply chain strategy to give full play to the advantages of cost control.The production mode of overseas products using MTO selects the agile supply chain strategy to improve the response speed of the existing supply chain.At the same time,combining with the changing market demand and the characteristics of rubber and plastic production process,we find the balance point in the agile supply chain strategy and the lean supply chain strategy,put forward the supply chain strategy of the blending of the lean supply chain and the agile supply chain strategy,and evaluate the implementation effect of the optimized scheme according to the company's operation data over the years.It is hoped that the research on the supply chain strategy of HM insulation company will provide a reference for small and medium-sized enterprises to meet the supply chain matching problems in the international development.